Sports news
for enthusiasts.

Viaplay/Viafree

Experience Design Lead

My role

I led the design of Viafree's new sports challenge. The idea was to provide sports enthusiasts with the latest and the most relevant sports news in an appealing story context with less distraction (ads). The design work included various application platforms such as iOS, Android, web, and big screens (AppleTV)

Success goals

Success goals

Success goals

Long form

Video Content

Long form

Video Content

Long form

Video Content

Free

Content

Free

Content

Free

Content

Big Screen

Apple TV

Big Screen

Apple TV

Big Screen

Apple TV

Sports

News

Sports

News

Sports

News

Personalized

Experience

Personalized

Experience

Personalized

Experience

Streaming

Content

Streaming

Content

Streaming

Content

Prototyping a new
sports streaming service.

Approach

Approach

Approach

Free

Provide personalized, free, and up-to-date sports streaming content to sports enthusiasts.

Free

Provide personalized, free, and up-to-date sports streaming content to sports enthusiasts.

Free

Provide personalized, free, and up-to-date sports streaming content to sports enthusiasts.

Long-form

Increase advertising revenue by encouraging sports enthusiasts to watch daily news and consume longer formats like studios, documentaries, and live streaming.

Long-form

Increase advertising revenue by encouraging sports enthusiasts to watch daily news and consume longer formats like studios, documentaries, and live streaming.

Long-form

Increase advertising revenue by encouraging sports enthusiasts to watch daily news and consume longer formats like studios, documentaries, and live streaming.

Impact and outcomes

Impact and outcomes

Impact and outcomes

Multiple platforms

A new and fresh sports section was introduced into the Viafree service, solely dedicated to sports news, ensuring the delivery of the most recent content in an engaging narrative. The initial concept proved highly effective and was adapted for multiple platforms, including Web, iOS, Android, and large display screens (Apple TV and Samsung TV).

Multiple platforms

A new and fresh sports section was introduced into the Viafree service, solely dedicated to sports news, ensuring the delivery of the most recent content in an engaging narrative. The initial concept proved highly effective and was adapted for multiple platforms, including Web, iOS, Android, and large display screens (Apple TV and Samsung TV).

Multiple platforms

A new and fresh sports section was introduced into the Viafree service, solely dedicated to sports news, ensuring the delivery of the most recent content in an engaging narrative. The initial concept proved highly effective and was adapted for multiple platforms, including Web, iOS, Android, and large display screens (Apple TV and Samsung TV).

Engagement

The new sports section attracted sports enthusiasts who regularly viewed sports news clips on the platform. We could also see higher engagement with longer formats such as studios, documentaries, magazines, and live broadcasts, increasing advertising revenue over time.

Engagement

The new sports section attracted sports enthusiasts who regularly viewed sports news clips on the platform. We could also see higher engagement with longer formats such as studios, documentaries, magazines, and live broadcasts, increasing advertising revenue over time.

Engagement

The new sports section attracted sports enthusiasts who regularly viewed sports news clips on the platform. We could also see higher engagement with longer formats such as studios, documentaries, magazines, and live broadcasts, increasing advertising revenue over time.

Work

Work

Work