Designing for
Streaming Growth.
Viaplay/Viafree
Experience Design Lead
My role
My role
My role
I led the design of Viafree’s new sports experience, aimed at giving enthusiasts access to the latest and most relevant sports news in an engaging, story-driven format with fewer distractions.
The work spanned multiple platforms - iOS, Android, web, and big-screen experiences like Apple TV - ensuring a consistent and seamless journey for users regardless of device. By reducing ad clutter and focusing on storytelling, the design delivered a cleaner, more immersive experience that increased engagement and made it easier for fans to stay connected to the sports they love.
LEAD DESIGNER
RESEARCH LED
PROTOTYPING
CONCEPT
DISCOVERY
VISUAL DESIGN
MULTIPLE PLATFORMS
PRODUCT DELIVERY
EXPERIENCE VISION
HANDS-ON
Opportunities
Opportunities
Opportunities
Delightful Experience Around Sports News & Clips
How might we design a sports experience that feels more immersive and story-driven than traditional news feeds?
Delightful Experience Around Sports News & Clips
How might we design a sports experience that feels more immersive and story-driven than traditional news feeds?
Delightful Experience Around Sports News & Clips
How might we design a sports experience that feels more immersive and story-driven than traditional news feeds?
Long-Form
How might we highlight short clips in a way that excites fans while naturally leading them into long-form content?
Long-Form
How might we highlight short clips in a way that excites fans while naturally leading them into long-form content?
Long-Form
How might we highlight short clips in a way that excites fans while naturally leading them into long-form content?
Multiple Platforms
How might we create a consistent and seamless sports experience across iOS, Android, web, and big-screen devices?
Multiple Platforms
How might we create a consistent and seamless sports experience across iOS, Android, web, and big-screen devices?
Multiple Platforms
How might we create a consistent and seamless sports experience across iOS, Android, web, and big-screen devices?
Latest News
How might we design the experience so it feels alive and always fresh with the latest highlights?
Latest News
How might we design the experience so it feels alive and always fresh with the latest highlights?
Latest News
How might we design the experience so it feels alive and always fresh with the latest highlights?
Personalization & Relevance
How might we deliver the most relevant sports news feed for each fan, based on their interests and habits?
Personalization & Relevance
How might we deliver the most relevant sports news feed for each fan, based on their interests and habits?
Personalization & Relevance
How might we deliver the most relevant sports news feed for each fan, based on their interests and habits?
Seamless Video Streaming
How might we make the video experience feel premium and distraction-free, despite being ad-supported?
Seamless Video Streaming
How might we make the video experience feel premium and distraction-free, despite being ad-supported?
Seamless Video Streaming
How might we make the video experience feel premium and distraction-free, despite being ad-supported?
Prototyping a New
Sports Streaming Service.
Approach
Approach
Approach
Discovery & Insights
Research sports fans’ viewing habits across short-form highlights vs. long-form matches. Map the multi-device journey (mobile on the go, web at work, TV at home).
Discovery & Insights
Research sports fans’ viewing habits across short-form highlights vs. long-form matches. Map the multi-device journey (mobile on the go, web at work, TV at home).
Discovery & Insights
Research sports fans’ viewing habits across short-form highlights vs. long-form matches. Map the multi-device journey (mobile on the go, web at work, TV at home).
Experience Vision & Strategy
Define principles for the new sports experience: immersive, distraction-free, story-driven, seamless across devices. Align stakeholders on goals: increase engagement, promote long-form viewing, build personalization.
Experience Vision & Strategy
Define principles for the new sports experience: immersive, distraction-free, story-driven, seamless across devices. Align stakeholders on goals: increase engagement, promote long-form viewing, build personalization.
Experience Vision & Strategy
Define principles for the new sports experience: immersive, distraction-free, story-driven, seamless across devices. Align stakeholders on goals: increase engagement, promote long-form viewing, build personalization.
Concept Development & Prototyping
Explore multiple feed concepts (personalized, editorially curated, hybrid). Prototype cross-device navigation flows, testing for consistency + native patterns (e.g., swipe on mobile, remote on Apple TV). Explore how to embed ads with reduced clutter, ensuring monetization while keeping immersion.
Concept Development & Prototyping
Explore multiple feed concepts (personalized, editorially curated, hybrid). Prototype cross-device navigation flows, testing for consistency + native patterns (e.g., swipe on mobile, remote on Apple TV). Explore how to embed ads with reduced clutter, ensuring monetization while keeping immersion.
Concept Development & Prototyping
Explore multiple feed concepts (personalized, editorially curated, hybrid). Prototype cross-device navigation flows, testing for consistency + native patterns (e.g., swipe on mobile, remote on Apple TV). Explore how to embed ads with reduced clutter, ensuring monetization while keeping immersion.
Seamless Video Streaming
Collaborate with engineering to ensure fast load times and smooth playback across devices. Design transitions from clips to long-form viewing that feel natural and engaging. Gather analytics and qualitative feedback to measure engagement and optimize. Continuously refine the balance between clips, ads, and long-form experiences. Explore ad timing and reduced clutter, ensuring monetization while keeping immersion.
Seamless Video Streaming
Collaborate with engineering to ensure fast load times and smooth playback across devices. Design transitions from clips to long-form viewing that feel natural and engaging. Gather analytics and qualitative feedback to measure engagement and optimize. Continuously refine the balance between clips, ads, and long-form experiences. Explore ad timing and reduced clutter, ensuring monetization while keeping immersion.
Seamless Video Streaming
Collaborate with engineering to ensure fast load times and smooth playback across devices. Design transitions from clips to long-form viewing that feel natural and engaging. Gather analytics and qualitative feedback to measure engagement and optimize. Continuously refine the balance between clips, ads, and long-form experiences. Explore ad timing and reduced clutter, ensuring monetization while keeping immersion.
Impact and outcomes
Impact and outcomes
Impact and outcomes
Stronger Conversion to Long-Form Content
Designed smooth transitions from highlights to Live matches and documentaries, making long-form feel like a natural next step. Generating higher clip-to-long-form conversion rate, supporting business growth.
Stronger Conversion to Long-Form Content
Designed smooth transitions from highlights to Live matches and documentaries, making long-form feel like a natural next step. Generating higher clip-to-long-form conversion rate, supporting business growth.
Stronger Conversion to Long-Form Content
Designed smooth transitions from highlights to Live matches and documentaries, making long-form feel like a natural next step. Generating higher clip-to-long-form conversion rate, supporting business growth.
Seamless Multi-Platform Experience
Delivered a consistent sports journey across iOS, Android, web, and Apple TV. Interaction patterns felt native to each device but unified under one brand experience. Resulting in that users could pick up where they left off across platforms, driving loyalty.
Seamless Multi-Platform Experience
Delivered a consistent sports journey across iOS, Android, web, and Apple TV. Interaction patterns felt native to each device but unified under one brand experience. Resulting in that users could pick up where they left off across platforms, driving loyalty.
Seamless Multi-Platform Experience
Delivered a consistent sports journey across iOS, Android, web, and Apple TV. Interaction patterns felt native to each device but unified under one brand experience. Resulting in that users could pick up where they left off across platforms, driving loyalty.
Smarter Personalization & Discovery
Explored concepts to ensured each user saw the sports they cared about most. Balanced personalization with curated highlights for discovery of new teams and stories.
Smarter Personalization & Discovery
Explored concepts to ensured each user saw the sports they cared about most. Balanced personalization with curated highlights for discovery of new teams and stories.
Smarter Personalization & Discovery
Explored concepts to ensured each user saw the sports they cared about most. Balanced personalization with curated highlights for discovery of new teams and stories.
Premium Streaming Experience
Great collaboration with engineering to ensure fast load times and smooth playback. Improved transitions and micro-interactions made streaming feel polished and premium.
Premium Streaming Experience
Great collaboration with engineering to ensure fast load times and smooth playback. Improved transitions and micro-interactions made streaming feel polished and premium.
Premium Streaming Experience
Great collaboration with engineering to ensure fast load times and smooth playback. Improved transitions and micro-interactions made streaming feel polished and premium.
Glimpse of outputs
Glimpse of outputs
Glimpse of outputs
