Sports news
for enthusiasts.

Viafree

Lead User Experience Designer

The role

I led the design of Viafree's new sports challenge. The idea was to provide sports enthusiasts with the latest and the most relevant sports news in an appealing story context with less distraction (ads). The design work included various application platforms such as iOS, Android, web, and big screens (AppleTV)

The role

I led the design of Viafree's new sports challenge. The idea was to provide sports enthusiasts with the latest and the most relevant sports news in an appealing story context with less distraction (ads). The design work included various application platforms such as iOS, Android, web, and big screens (AppleTV)

The role

I led the design of Viafree's new sports challenge. The idea was to provide sports enthusiasts with the latest and the most relevant sports news in an appealing story context with less distraction (ads). The design work included various application platforms such as iOS, Android, web, and big screens (AppleTV)

Objectives

Long form

Video Content

Free

Content

Big Screen

Apple TV

Sports

News

Personalized

Experience

Streaming

Content

Intents

Achievements

Multiple platforms

A new and fresh sports section was introduced into the Viafree service, solely dedicated to sports news, ensuring the delivery of the most recent content in an engaging narrative. The initial concept proved highly effective and was adapted for multiple platforms, including Web, iOS, Android, and large display screens (Apple TV and Samsung TV).

Engagement

The new sports section attracted sports enthusiasts who regularly viewed sports news clips on the platform. We could also see higher engagement with longer formats such as studios, documentaries, magazines, and live broadcasts, increasing advertising revenue over time.

Engagement

The new sports section attracted sports enthusiasts who regularly viewed sports news clips on the platform. We could also see higher engagement with longer formats such as studios, documentaries, magazines, and live broadcasts, increasing advertising revenue over time.

Engagement

The new sports section attracted sports enthusiasts who regularly viewed sports news clips on the platform. We could also see higher engagement with longer formats such as studios, documentaries, magazines, and live broadcasts, increasing advertising revenue over time.

Work