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Sports news
for enthusiasts.
Viaplay/Viafree
Experience Design Lead
The role
I led the design of Viafree's new sports challenge. The idea was to provide sports enthusiasts with the latest and the most relevant sports news in an appealing story context with less distraction (ads). The design work included various application platforms such as iOS, Android, web, and big screens (AppleTV)
Objectives
Objectives
Objectives
Long form
Video Content
Long form
Video Content
Long form
Video Content
Free
Content
Free
Content
Free
Content
Big Screen
Apple TV
Big Screen
Apple TV
Big Screen
Apple TV
Sports
News
Sports
News
Sports
News
Personalized
Experience
Personalized
Experience
Personalized
Experience
Streaming
Content
Streaming
Content
Streaming
Content
Intents
Intents
Intents
Free
Provide personalized, free, and up-to-date sports streaming content to sports enthusiasts.
Free
Provide personalized, free, and up-to-date sports streaming content to sports enthusiasts.
Free
Provide personalized, free, and up-to-date sports streaming content to sports enthusiasts.
Long-form
Increase advertising revenue by encouraging sports enthusiasts to watch daily news and consume longer formats like studios, documentaries, and live streaming.
Long-form
Increase advertising revenue by encouraging sports enthusiasts to watch daily news and consume longer formats like studios, documentaries, and live streaming.
Long-form
Increase advertising revenue by encouraging sports enthusiasts to watch daily news and consume longer formats like studios, documentaries, and live streaming.
Achievements
Achievements
Achievements
Multiple platforms
A new and fresh sports section was introduced into the Viafree service, solely dedicated to sports news, ensuring the delivery of the most recent content in an engaging narrative. The initial concept proved highly effective and was adapted for multiple platforms, including Web, iOS, Android, and large display screens (Apple TV and Samsung TV).
Multiple platforms
A new and fresh sports section was introduced into the Viafree service, solely dedicated to sports news, ensuring the delivery of the most recent content in an engaging narrative. The initial concept proved highly effective and was adapted for multiple platforms, including Web, iOS, Android, and large display screens (Apple TV and Samsung TV).
Multiple platforms
A new and fresh sports section was introduced into the Viafree service, solely dedicated to sports news, ensuring the delivery of the most recent content in an engaging narrative. The initial concept proved highly effective and was adapted for multiple platforms, including Web, iOS, Android, and large display screens (Apple TV and Samsung TV).
Engagement
The new sports section attracted sports enthusiasts who regularly viewed sports news clips on the platform. We could also see higher engagement with longer formats such as studios, documentaries, magazines, and live broadcasts, increasing advertising revenue over time.
Engagement
The new sports section attracted sports enthusiasts who regularly viewed sports news clips on the platform. We could also see higher engagement with longer formats such as studios, documentaries, magazines, and live broadcasts, increasing advertising revenue over time.
Engagement
The new sports section attracted sports enthusiasts who regularly viewed sports news clips on the platform. We could also see higher engagement with longer formats such as studios, documentaries, magazines, and live broadcasts, increasing advertising revenue over time.
Work
Work
Work
Next case
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