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Take a look at the work from Doktor24
Viaplay/Viafree
Experience Design Lead
I led the design of Viafree’s new sports experience, aimed at giving enthusiasts access to the latest and most relevant sports news in an engaging, story-driven format with fewer distractions.
The work spanned multiple platforms - iOS, Android, web, and big-screen experiences like Apple TV - ensuring a consistent and seamless journey for users regardless of device. By reducing ad clutter and focusing on storytelling, the design delivered a cleaner, more immersive experience that increased engagement and made it easier for fans to stay connected to the sports they love.
LEAD DESIGNER
RESEARCH LED
PROTOTYPING
CONCEPT
DISCOVERY
VISUAL DESIGN
MULTIPLE PLATFORMS
PRODUCT DELIVERY
EXPERIENCE VISION
HANDS-ON
How might we design a sports experience that feels more immersive and story-driven than traditional news feeds?
How might we design a sports experience that feels more immersive and story-driven than traditional news feeds?
How might we design a sports experience that feels more immersive and story-driven than traditional news feeds?
How might we highlight short clips in a way that excites fans while naturally leading them into long-form content?
How might we highlight short clips in a way that excites fans while naturally leading them into long-form content?
How might we highlight short clips in a way that excites fans while naturally leading them into long-form content?
How might we create a consistent and seamless sports experience across iOS, Android, web, and big-screen devices?
How might we create a consistent and seamless sports experience across iOS, Android, web, and big-screen devices?
How might we create a consistent and seamless sports experience across iOS, Android, web, and big-screen devices?
How might we design the experience so it feels alive and always fresh with the latest highlights?
How might we design the experience so it feels alive and always fresh with the latest highlights?
How might we design the experience so it feels alive and always fresh with the latest highlights?
How might we deliver the most relevant sports news feed for each fan, based on their interests and habits?
How might we deliver the most relevant sports news feed for each fan, based on their interests and habits?
How might we deliver the most relevant sports news feed for each fan, based on their interests and habits?
How might we make the video experience feel premium and distraction-free, despite being ad-supported?
How might we make the video experience feel premium and distraction-free, despite being ad-supported?
How might we make the video experience feel premium and distraction-free, despite being ad-supported?
Research sports fans’ viewing habits across short-form highlights vs. long-form matches. Map the multi-device journey (mobile on the go, web at work, TV at home).
Research sports fans’ viewing habits across short-form highlights vs. long-form matches. Map the multi-device journey (mobile on the go, web at work, TV at home).
Research sports fans’ viewing habits across short-form highlights vs. long-form matches. Map the multi-device journey (mobile on the go, web at work, TV at home).
Define principles for the new sports experience: immersive, distraction-free, story-driven, seamless across devices. Align stakeholders on goals: increase engagement, promote long-form viewing, build personalization.
Define principles for the new sports experience: immersive, distraction-free, story-driven, seamless across devices. Align stakeholders on goals: increase engagement, promote long-form viewing, build personalization.
Define principles for the new sports experience: immersive, distraction-free, story-driven, seamless across devices. Align stakeholders on goals: increase engagement, promote long-form viewing, build personalization.
Explore multiple feed concepts (personalized, editorially curated, hybrid). Prototype cross-device navigation flows, testing for consistency + native patterns (e.g., swipe on mobile, remote on Apple TV). Explore how to embed ads with reduced clutter, ensuring monetization while keeping immersion.
Explore multiple feed concepts (personalized, editorially curated, hybrid). Prototype cross-device navigation flows, testing for consistency + native patterns (e.g., swipe on mobile, remote on Apple TV). Explore how to embed ads with reduced clutter, ensuring monetization while keeping immersion.
Explore multiple feed concepts (personalized, editorially curated, hybrid). Prototype cross-device navigation flows, testing for consistency + native patterns (e.g., swipe on mobile, remote on Apple TV). Explore how to embed ads with reduced clutter, ensuring monetization while keeping immersion.
Collaborate with engineering to ensure fast load times and smooth playback across devices. Design transitions from clips to long-form viewing that feel natural and engaging. Gather analytics and qualitative feedback to measure engagement and optimize. Continuously refine the balance between clips, ads, and long-form experiences. Explore ad timing and reduced clutter, ensuring monetization while keeping immersion.
Collaborate with engineering to ensure fast load times and smooth playback across devices. Design transitions from clips to long-form viewing that feel natural and engaging. Gather analytics and qualitative feedback to measure engagement and optimize. Continuously refine the balance between clips, ads, and long-form experiences. Explore ad timing and reduced clutter, ensuring monetization while keeping immersion.
Collaborate with engineering to ensure fast load times and smooth playback across devices. Design transitions from clips to long-form viewing that feel natural and engaging. Gather analytics and qualitative feedback to measure engagement and optimize. Continuously refine the balance between clips, ads, and long-form experiences. Explore ad timing and reduced clutter, ensuring monetization while keeping immersion.
Designed smooth transitions from highlights to Live matches and documentaries, making long-form feel like a natural next step. Generating higher clip-to-long-form conversion rate, supporting business growth.
Designed smooth transitions from highlights to Live matches and documentaries, making long-form feel like a natural next step. Generating higher clip-to-long-form conversion rate, supporting business growth.
Designed smooth transitions from highlights to Live matches and documentaries, making long-form feel like a natural next step. Generating higher clip-to-long-form conversion rate, supporting business growth.
Delivered a consistent sports journey across iOS, Android, web, and Apple TV. Interaction patterns felt native to each device but unified under one brand experience. Resulting in that users could pick up where they left off across platforms, driving loyalty.
Delivered a consistent sports journey across iOS, Android, web, and Apple TV. Interaction patterns felt native to each device but unified under one brand experience. Resulting in that users could pick up where they left off across platforms, driving loyalty.
Delivered a consistent sports journey across iOS, Android, web, and Apple TV. Interaction patterns felt native to each device but unified under one brand experience. Resulting in that users could pick up where they left off across platforms, driving loyalty.
Explored concepts to ensured each user saw the sports they cared about most. Balanced personalization with curated highlights for discovery of new teams and stories.
Explored concepts to ensured each user saw the sports they cared about most. Balanced personalization with curated highlights for discovery of new teams and stories.
Explored concepts to ensured each user saw the sports they cared about most. Balanced personalization with curated highlights for discovery of new teams and stories.
Great collaboration with engineering to ensure fast load times and smooth playback. Improved transitions and micro-interactions made streaming feel polished and premium.
Great collaboration with engineering to ensure fast load times and smooth playback. Improved transitions and micro-interactions made streaming feel polished and premium.
Great collaboration with engineering to ensure fast load times and smooth playback. Improved transitions and micro-interactions made streaming feel polished and premium.
Take a look at the work from Doktor24
Take a look at the work from Doktor24
Take a look at the work from Doktor24