I’ll help you to design better products and achieve outcomes that matter.
Clarity
I create shared understanding around our users across the organization.
Impact
I tie user experience directly to business goals to drive real change.
Outcomes
I use outcome-driven metrics to guide decisions and measure impact.
I simplify complex systems into intuitive product experiences.
AI, Fintech & SaaS
Simplifying complex financial and AI-driven products, making payments, invoicing, and investing intuitive and trustworthy.
Streaming & Subscriptions
Improving discovery, engagement, and retention in subscription-based streaming services.
Commerce & Payments
Reducing friction in checkout flows across web, apps, and in-store payment experiences.
Digital Media
Designing content experiences that make digital magazines, podcasts, and audiobooks easy to access and worth returning to.
Open Banking & A2A
Making secure account-to-account payments and banking flows feel seamless and understandable.
Platforms & Internal Tools
Turning complex operational systems into efficient, usable tools, from internal platforms to EV-charging infrastructure.
I recently worked at PayPal, driving improvements to the Invoicing experience.
LEAD DESIGNER
GEN AI
DESIGN STRATEGY
EXPERIENCE VISION
STAKEHOLDER MANAGEMENT
HANDS-ON
PRODUCT DELIVERY
PROTOTYPING
DISCOVERY
VISUAL DESIGN
Selected work that makes lives better and businesses stronger.
Director of Product Design
Led the product design team at Qapital, building and scaling a thriving design organization that attracted top-tier designers and researchers, fostered a healthy culture, and elevated design as a driver of product and business success.
LEADERSHIP
DESIGN STRATEGY
EXPERIENCE LED
FINTECH
STRATEGIC RESEARCH
EXPERIENCE VISION
STAFF
STAKEHOLDER MANAGEMENT
Area Design Lead
I built shared knowledge of how money flows between Zettle and PayPal, translating complex financial processes into clearer, more seamless user experiences.
AREA LEAD
EXPERIENCE LED
FINTECH
TRANSFORMATION
DESIGN STRATEGY
STAKEHOLDER MANAGEMENT
Senior User Experience Designer
I led the design of PayPal’s Business Debit Mastercard in San Jose, creating new functionality for multiple cardholders to make business spending more flexible and efficient.
FINTECH
PRODUCT DELIVERY
DISCOVERY
HANDS-ON
VISUAL DESIGN
PROTOTYPING
USABILITY
WEB
APP
Senior User Experience Designer
I designed the next-generation checkout experience, simplifying payments for buyers and merchants, increasing conversion rates, and driving adoption among leading online stores.
FINTECH
PRODUCT DELIVERY
DISCOVERY
VISUAL DESIGN
HANDS-ON
IN-STORE
PROTOTYPING
VISION
DESIGN PRINCIPLES
WEB
APP
UX Strategist and Advisor
Partnered with leadership to build a high-performing design team that elevated existing products and defined future services, embedding strategic design thinking to increase adoption and operational efficiency.
FINTECH
DESIGN STRATEGY
DISCOVERY
PRODUCT LED
HANDS-ON
LEADERSHIP
TEAM BUILDING
PROTOTYPING
VISION
WEB
Experience Design Lead
Worked with cross-functional teams at Readly to bring the vision of digital magazines to life, translating insights from user journeys and pain points into solutions that defined the future experience and boosted retention.
DESIGN LEAD
DESIGN STRATEGY
RAPID GROWTH
DISCOVERY
PROTOTYPING
TEAM BUILDING
APP
VISUAL DESIGN
HANDS-ON
EXPERIENCE VISION
Senior Product Designer
I led efforts to reimagine the in-store experience, identifying key challenges through journey mapping and refining interaction design to create a smoother, more intuitive flow for both customers and merchants.
FINTECH
DISCOVERY
PROTOTYPING
CONCEPT
VISUAL DESIGN
HANDS-ON
EXPERIENCE VISION
DESIGN EXCELLENCE
APP
Experience Design Lead
I collaborated with product and content teams at Viafree to shape a new sports experience, designing an engaging narrative flow that surfaced timely content with fewer interruptions, driving higher engagement and longer streaming sessions.
LEAD DESIGNER
RESEARCH LED
PROTOTYPING
CONCEPT
DISCOVERY
VISUAL DESIGN
MULTIPLE PLATFORMS
PRODUCT DELIVERY
EXPERIENCE VISION
HANDS-ON
Senior User Experience Designer
Partnering with the founder, I led the early design efforts that shaped the foundations of Doktor24 and Platform24 — a patient-centered healthcare platform designed to make preventive and digital care more accessible and seamless, empowering a healthier world.
DESIGN STRATEGY
DISCOVERY
PROTOTYPING
CONCEPT
HANDS-ON
APP
STARTUP
EXPERIENCE VISION
PRODUCT DELIVERY
Senior Product Designer
I led the discovery phase for Spotify’s next content curation platform, collaborating with the Product Programming team to design better tools for music editors. These improvements streamlined workflows and enabled more engaging, personalized listening experiences, driving higher user satisfaction and streaming growth.
DISCOVERY
PROTOTYPING
INTERNAL TOOL
CONCEPT
HANDS-ON
USER INTERVIEWS
DESIGN EXCELLENCE
EXPERIENCE LED
PRODUCT DELIVERY