Boosting Conversion
Through Design.

Qliro

Senior User Experience Designer

My role

As one of Qliro’s first UX designers, I helped build its design practice and co-created the checkout experience that became Qliro One, adopted by leading merchants to simplify online payments.

I also shaped Qliro’s in-store payment solution and app, which enabled customers to pay invoices in one click, apply for loans effortlessly, and open savings accounts seamlessly - advancing Qliro’s growth into a broader financial services platform.

FINTECH

PRODUCT DELIVERY

DISCOVERY

VISUAL DESIGN

HANDS-ON

IN-STORE

PROTOTYPING

VISION

DESGIN PRINCIPLES

WEB

APP

Opportunities

Seamless Checkout

How might we make Qliro’s checkout stand out from competitors by combining simplicity with trust?

Seamless Checkout

How might we make Qliro’s checkout stand out from competitors by combining simplicity with trust?

Collaboration

How might we create design processes that balance speed of a startup with quality of experience?

Collaboration

How might we create design processes that balance speed of a startup with quality of experience?

App

How might we design an app that makes invoice payments and loan applications as easy as one click?

Increase Conversion

How might we design a checkout that feels effortless for customers while driving higher conversion for merchants?

Research

How might we use competitor insights (e.g., Klarna) to identify opportunities where Qliro can differentiate?

Research

How might we use competitor insights (e.g., Klarna) to identify opportunities where Qliro can differentiate?

Merchant

How might we uncover the specific needs of merchants so Qliro becomes their preferred partner?

Merchant

How might we uncover the specific needs of merchants so Qliro becomes their preferred partner?

Simplifying Checkout into
Three Clear Steps.

Simplifying Checkout into Three Clear Steps.

Approach

Discover

Map the checkout journey across online and in-store to identify friction points. Benchmark against competitors like Klarna to see where Qliro could differentiate. Capture merchant needs to understand what drives their preference in selecting a payment partner.

Concept

Build low- and high-fidelity prototypes to test with real customers and merchants. Rapidly iterate on tap-to-pay flows, one-click invoice payments, and loan application journeys. Ensure accessibility and interaction design quality is validated early.

Concept

Merchant Engagement

Differentiation from Klarna through simplicity, transparency, and merchant-first focus. Test prototypes with merchant partners to ensure Qliro meets their business goals (higher conversions, trust, easy integration). Co-create merchant dashboards or integration tools to strengthen adoption. Position Qliro as a simpler, more merchant-friendly alternative to competitors.

Continuously Refine

Prioritize delivering a seamless online checkout as the core product (Qliro One). Phase rollout of in-store payments and app features (tap-to-pay, invoices, loans, savings). Measure outcomes: checkout conversion rates, transaction volumes, merchant adoption, customer satisfaction. Continuously refine based on both user data and market feedback.

Continuously Refine

Simplifying with One Click.

Simplifying
with One Click.

Simplifying Shopping
with One Click.

Impact and Outcomes

Seamless Online Checkout

Delivered a frictionless checkout experience that reduced drop-off and improved conversion rates. Adopted by leading Nordic merchants, positioning Qliro as a trusted payment partner. Provided merchants with a competitive alternative to Klarna, strengthening Qliro’s market share.

New App & In-Store Payments

Launched an app with tap-to-pay functionality, enabling customers to pay invoices instantly, apply for loans effortlessly, and open savings accounts seamlessly. Strengthened Qliro’s brand as more than a checkout solution - evolving into a broader financial services platform.

New App & In-Store Payments

Merchant Adoption

Gained deeper insight into merchant needs, shaping features that increased loyalty and preference for Qliro. Helped Qliro grow into the second-largest online checkout provider in Sweden at the time. Delivered measurable impact in transaction growth and merchant onboarding.

Design Practice & Culture

Built one of Qliro’s first design practices, establishing design as a core part of the product team. Introduced processes and principles that enabled faster iteration and higher design quality.

Design Practice & Culture

Built one of Qliro’s first design practices, establishing design as a core part of the product team. Introduced processes and principles that enabled faster iteration and higher design quality.