Boosting Conversion
Through Design.
Qliro
Senior User Experience Designer
My role
My role
My role
As one of Qliro’s first UX designers, I helped build its design practice and co-created the checkout experience that became Qliro One, adopted by leading merchants to simplify online payments.
I also shaped Qliro’s in-store payment solution and app, which enabled customers to pay invoices in one click, apply for loans effortlessly, and open savings accounts seamlessly - advancing Qliro’s growth into a broader financial services platform.
FINTECH
PRODUCT DELIVERY
DISCOVERY
VISUAL DESIGN
HANDS-ON
IN-STORE
PROTOTYPING
VISION
DESGIN PRINCIPLES
WEB
APP
Opportunities
Opportunities
Opportunities
Seamless Checkout
How might we make Qliro’s checkout stand out from competitors by combining simplicity with trust?
Seamless Checkout
How might we make Qliro’s checkout stand out from competitors by combining simplicity with trust?
Seamless Checkout
How might we make Qliro’s checkout stand out from competitors by combining simplicity with trust?
Collaboration
How might we create design processes that balance speed of a startup with quality of experience?
Collaboration
How might we create design processes that balance speed of a startup with quality of experience?
Collaboration
How might we create design processes that balance speed of a startup with quality of experience?
App
How might we design an app that makes invoice payments and loan applications as easy as one click?
App
How might we design an app that makes invoice payments and loan applications as easy as one click?
App
How might we design an app that makes invoice payments and loan applications as easy as one click?
Increase Conversion
How might we design a checkout that feels effortless for customers while driving higher conversion for merchants?
Increase Conversion
How might we design a checkout that feels effortless for customers while driving higher conversion for merchants?
Increase Conversion
How might we design a checkout that feels effortless for customers while driving higher conversion for merchants?
Research
How might we use competitor insights (e.g., Klarna) to identify opportunities where Qliro can differentiate?
Research
How might we use competitor insights (e.g., Klarna) to identify opportunities where Qliro can differentiate?
Research
How might we use competitor insights (e.g., Klarna) to identify opportunities where Qliro can differentiate?
Merchant
How might we uncover the specific needs of merchants so Qliro becomes their preferred partner?
Merchant
How might we uncover the specific needs of merchants so Qliro becomes their preferred partner?
Merchant
How might we uncover the specific needs of merchants so Qliro becomes their preferred partner?
Simplifying Checkout into
Three Clear Steps.
Simplifying Checkout into Three Clear Steps.
Approach
Approach
Approach
Discover
Map the checkout journey across online and in-store to identify friction points. Benchmark against competitors like Klarna to see where Qliro could differentiate. Capture merchant needs to understand what drives their preference in selecting a payment partner.
Discover
Map the checkout journey across online and in-store to identify friction points. Benchmark against competitors like Klarna to see where Qliro could differentiate. Capture merchant needs to understand what drives their preference in selecting a payment partner.
Discover
Map the checkout journey across online and in-store to identify friction points. Benchmark against competitors like Klarna to see where Qliro could differentiate. Capture merchant needs to understand what drives their preference in selecting a payment partner.
Concept
Build low- and high-fidelity prototypes to test with real customers and merchants. Rapidly iterate on tap-to-pay flows, one-click invoice payments, and loan application journeys. Ensure accessibility and interaction design quality is validated early.
Concept
Build low- and high-fidelity prototypes to test with real customers and merchants. Rapidly iterate on tap-to-pay flows, one-click invoice payments, and loan application journeys. Ensure accessibility and interaction design quality is validated early.
Concept
Build low- and high-fidelity prototypes to test with real customers and merchants. Rapidly iterate on tap-to-pay flows, one-click invoice payments, and loan application journeys. Ensure accessibility and interaction design quality is validated early.
Merchant Engagement
Differentiation from Klarna through simplicity, transparency, and merchant-first focus. Test prototypes with merchant partners to ensure Qliro meets their business goals (higher conversions, trust, easy integration). Co-create merchant dashboards or integration tools to strengthen adoption. Position Qliro as a simpler, more merchant-friendly alternative to competitors.
Merchant Engagement
Differentiation from Klarna through simplicity, transparency, and merchant-first focus. Test prototypes with merchant partners to ensure Qliro meets their business goals (higher conversions, trust, easy integration). Co-create merchant dashboards or integration tools to strengthen adoption. Position Qliro as a simpler, more merchant-friendly alternative to competitors.
Merchant Engagement
Differentiation from Klarna through simplicity, transparency, and merchant-first focus. Test prototypes with merchant partners to ensure Qliro meets their business goals (higher conversions, trust, easy integration). Co-create merchant dashboards or integration tools to strengthen adoption. Position Qliro as a simpler, more merchant-friendly alternative to competitors.
Continuously Refine
Prioritize delivering a seamless online checkout as the core product (Qliro One). Phase rollout of in-store payments and app features (tap-to-pay, invoices, loans, savings). Measure outcomes: checkout conversion rates, transaction volumes, merchant adoption, customer satisfaction. Continuously refine based on both user data and market feedback.
Continuously Refine
Prioritize delivering a seamless online checkout as the core product (Qliro One). Phase rollout of in-store payments and app features (tap-to-pay, invoices, loans, savings). Measure outcomes: checkout conversion rates, transaction volumes, merchant adoption, customer satisfaction. Continuously refine based on both user data and market feedback.
Continuously Refine
Prioritize delivering a seamless online checkout as the core product (Qliro One). Phase rollout of in-store payments and app features (tap-to-pay, invoices, loans, savings). Measure outcomes: checkout conversion rates, transaction volumes, merchant adoption, customer satisfaction. Continuously refine based on both user data and market feedback.
Simplifying with One Click.
Simplifying
with One Click.
Simplifying Shopping
with One Click.
Impact and Outcomes
Impact and Outcomes
Impact and Outcomes
Seamless Online Checkout
Delivered a frictionless checkout experience that reduced drop-off and improved conversion rates. Adopted by leading Nordic merchants, positioning Qliro as a trusted payment partner. Provided merchants with a competitive alternative to Klarna, strengthening Qliro’s market share.
Seamless Online Checkout
Delivered a frictionless checkout experience that reduced drop-off and improved conversion rates. Adopted by leading Nordic merchants, positioning Qliro as a trusted payment partner. Provided merchants with a competitive alternative to Klarna, strengthening Qliro’s market share.
Seamless Online Checkout
Delivered a frictionless checkout experience that reduced drop-off and improved conversion rates. Adopted by leading Nordic merchants, positioning Qliro as a trusted payment partner. Provided merchants with a competitive alternative to Klarna, strengthening Qliro’s market share.
New App & In-Store Payments
Launched an app with tap-to-pay functionality, enabling customers to pay invoices instantly, apply for loans effortlessly, and open savings accounts seamlessly. Strengthened Qliro’s brand as more than a checkout solution - evolving into a broader financial services platform.
New App & In-Store Payments
Launched an app with tap-to-pay functionality, enabling customers to pay invoices instantly, apply for loans effortlessly, and open savings accounts seamlessly. Strengthened Qliro’s brand as more than a checkout solution - evolving into a broader financial services platform.
New App & In-Store Payments
Launched an app with tap-to-pay functionality, enabling customers to pay invoices instantly, apply for loans effortlessly, and open savings accounts seamlessly. Strengthened Qliro’s brand as more than a checkout solution - evolving into a broader financial services platform.
Merchant Adoption
Gained deeper insight into merchant needs, shaping features that increased loyalty and preference for Qliro. Helped Qliro grow into the second-largest online checkout provider in Sweden at the time. Delivered measurable impact in transaction growth and merchant onboarding.
Merchant Adoption
Gained deeper insight into merchant needs, shaping features that increased loyalty and preference for Qliro. Helped Qliro grow into the second-largest online checkout provider in Sweden at the time. Delivered measurable impact in transaction growth and merchant onboarding.
Merchant Adoption
Gained deeper insight into merchant needs, shaping features that increased loyalty and preference for Qliro. Helped Qliro grow into the second-largest online checkout provider in Sweden at the time. Delivered measurable impact in transaction growth and merchant onboarding.
Design Practice & Culture
Built one of Qliro’s first design practices, establishing design as a core part of the product team. Introduced processes and principles that enabled faster iteration and higher design quality.
Design Practice & Culture
Built one of Qliro’s first design practices, establishing design as a core part of the product team. Introduced processes and principles that enabled faster iteration and higher design quality.
Design Practice & Culture
Built one of Qliro’s first design practices, establishing design as a core part of the product team. Introduced processes and principles that enabled faster iteration and higher design quality.
Tap. Pay. Done.
Pioneering Coop
In-Store Scan & Pay.
Glimpse of Outputs
Glimpse of Outputs
Glimpse of Outputs
