Mikael.

Mikael.

With a solid foundation built across start-ups and large organizations, I lead design through a balance of hands-on execution and strategic vision - bringing a holistic perspective and guiding stakeholders through transformation and rapid growth.

With a solid foundation built across start-ups and large organizations, I lead design through a balance of hands-on execution and strategic vision - bringing a holistic perspective and guiding stakeholders through transformation and rapid growth.

Behavior

My thinking and behavior are characterized by a deep engagement, outcome-focused curiosity, pragmatism, and a collaborative approach that is not driven by prestige. I lead design work, build strong relationships with peers and stakeholders, and work collaboratively towards common goals.

Strengths

One of my core strengths is my flexibility in being hands-on, delivering high-quality design deliverables, and contributing with strategic direction and vision work - I have a passion for understanding, influencing, and translating user value into experiences that unlock stakeholders' desired business value.

Mindset

I have a solid ability to help others succeed, make all people feel included, and bring value to the lives of others. I will bring you an outcome-focused mindset with a human-centered approach to achieving your goals through delightful user experiences.

I’ve worked with design across various industries and domains.

SaaS, payments, invoicing, and financial services spanning investing and saving at top-tier fintechs.

Streaming platforms across music and on-demand video subscriptions.

Web and app checkouts and in-store payment services.

E-magazine, audio, and e-book offerings in the entertainment subscription domain.

Direct account-to-account (A2A) via open banking. Web and app banking services

Complex internal tools and advanced management procedures.

I’ve contributed as a hands-on designer and design leader for:

Recharge

UX Strategist / Advisor

2025

PayPal

Senior UX Design Lead

2024-2025

SEB

Senior UX Designer

2024

Qapital

Director of Product Design

2022-2023

Zettle by PayPal

Area Design Lead

2021-2022

PayPal

Senior Product Designer

2021

Humla

UX Strategist / Advisor

2019-2022

Qliro

Senior User Experience Designer

2017 and 2019 - 2020

Trustly

UX Strategist / Advisor

2019-2020

Readly

Experience Design Lead

2018-2019

Klarna

Senior Product Designer

2018

Viafree

Experience Design Lead

2017-2018

Nextory

Senior User Experience Designer

2017

Doktor24

Senior User Experience Designer

2016-2017

Qliro

Senior User Experience Designer

2015-2016

Spotify

Senior Product Designer

2015

Swedish Board of Agriculture

User Experience Designer

2014-2015

Svenska Spel

User Experience Designer

2009-2013

Recharge

UX Strategist / Advisor

2025

PayPal

Senior UX Design Lead

2024-2025

SEB

Senior UX Designer

2024

Qapital

Director of Product Design

2022-2023

Zettle by PayPal

Area Design Lead

2021-2022

PayPal

Senior Product Designer

2021

Humla

UX Strategist / Advisor

2019-2022

Qliro

Senior User Experience Designer

2017 and 2019 - 2020

Trustly

UX Strategist / Advisor

2019-2020

Readly

Experience Design Lead

2018-2019

Klarna

Senior Product Designer

2018

Viafree

Experience Design Lead

2017-2018

Nextory

Senior User Experience Designer

2017

Doktor24

Senior User Experience Designer

2016-2017

Qliro

Senior User Experience Designer

2015-2016

Spotify

Senior Product Designer

2015

Swedish Board of Agriculture

User Experience Designer

2014-2015

Svenska Spel

User Experience Designer

2009-2013

Recharge

UX Strategist / Advisor

2025

PayPal

Senior UX Design Lead

2024-2025

SEB

Senior UX Designer

2024

Qapital

Director of Product Design

2022-2023

Zettle by PayPal

Area Design Lead

2021-2022

PayPal

Senior Product Designer

2021

Humla

UX Strategist / Advisor

2019-2022

Qliro

Senior User Experience Designer

2017 and 2019 - 2020

Trustly

UX Strategist / Advisor

2019-2020

Readly

Experience Design Lead

2018-2019

Klarna

Senior Product Designer

2018

Viafree

Experience Design Lead

2017-2018

Nextory

Senior User Experience Designer

2017

Doktor24

Senior User Experience Designer

2016-2017

Qliro

Senior User Experience Designer

2015-2016

Spotify

Senior Product Designer

2015

Swedish Board of Agriculture

User Experience Designer

2014-2015

Svenska Spel

User Experience Designer

2009-2013

Background.

Born and raised on Gotland, Sweden, with the majority of my career in Stockholm, I’ve also collaborated remotely with teams in Oslo, London, Tel Aviv, New York, San Jose, and Kuala Lumpur. Pragmatic and adaptable, I embrace a servant-leadership mindset — listening, supporting, and empowering others to succeed and grow.

Background.

Born and raised on Gotland, Sweden, with the majority of my career in Stockholm, I’ve also collaborated remotely with teams in Oslo, London, Tel Aviv, New York, San Jose, and Kuala Lumpur. Pragmatic and adaptable, I embrace a servant-leadership mindset — listening, supporting, and empowering others to succeed and grow.

Passion

My passion lies in creating truly delightful experiences. When I think about products, services, and organizations, my goal is always to infuse purpose, pleasure, and meaning into everything we do.

I strive to design products and services that reach the “sweet spot” — where businesses and users alike gain real, lasting value

Experience

For more than 20 years, I have dedicated my work to creating delightful user experiences. Regardless of the organization's size, I focus on meeting people where they are and building a shared understanding of the direction ahead. My experience spans advising stakeholders on the journey toward becoming experience-led organizations, leading design teams, and contributing as a hands-on UX/Product Designer embedded in product teams.

Experience

For more than 20 years, I have dedicated my work to creating delightful user experiences. Regardless of the organization's size, I focus on meeting people where they are and building a shared understanding of the direction ahead. My experience spans advising stakeholders on the journey toward becoming experience-led organizations, leading design teams, and contributing as a hands-on UX/Product Designer embedded in product teams.

Education and language.

Linnéuniversitetet

Design methodologies for interaction design

August 2005 – June 2008

Linnéuniversitetet

Design methodologies for interaction design

August 2005 – June 2008

Linnéuniversitetet

Design methodologies for interaction design

August 2005 – June 2008

Jönköpings Ingenjörshögskola

Communication and Information Technology

August 2003 - December 2003

Jönköpings Ingenjörshögskola

Communication and Information Technology

August 2003 - December 2003

Jönköpings Ingenjörshögskola

Communication and Information Technology

August 2003 - December 2003

Language

Swedish - Native or bilingual proficiency English - Full professional proficiency

Language

Swedish - Native or bilingual proficiency English - Full professional proficiency

Language

Swedish - Native or bilingual proficiency English - Full professional proficiency

  • Qapital logotype
  • Zettle logotype
  • Trustly logotype
  • Readly logotype
  • Klarna logotype
  • Spotify logotype
  • Qapital logotype
  • Zettle logotype
  • Trustly logotype
  • Readly logotype
  • Klarna logotype
  • Spotify logotype
  • Qapital logotype
  • Zettle logotype
  • Trustly logotype
  • Readly logotype
  • Klarna logotype
  • Spotify logotype