I bring a human-centered mindset to drive meaningful change.
Change that fuels product growth and improves human lives.
I bring a human-
centered mindset to drive meaningful change.
Change that fuels product growth and improves human lives.
The Way I Work.
Behavior
I stay curious, outcome-focused, and pragmatic. I build trust with peers and stakeholders by working collaboratively toward shared goals.
Behavior
I stay curious, outcome-focused, and pragmatic. I build trust with peers and stakeholders by working collaboratively toward shared goals.
Strengths
I balance hands-on design with strategic vision. My strength lies in turning user insights into experiences that create real business value.
Strengths
I balance hands-on design with strategic vision. My strength lies in turning user insights into experiences that create real business value.
Mindset
I help others succeed by fostering inclusion and focusing on outcomes. With a human-centered mindset, I create experiences that make a difference.
Mindset
I help others succeed by fostering inclusion and focusing on outcomes. With a human-centered mindset, I create experiences that make a difference.
I’ve worked with design across various industries and domains.
SaaS, payments, invoicing, and financial services spanning investing and saving at top-tier fintechs.
Streaming platforms across music and on-demand video subscriptions.
Web and app checkouts and in-store payment services.
E-magazine, audio, and e-book offerings in the entertainment subscription domain.
Direct account-to-account (A2A) via open banking. Web and app banking services
Complex internal tools and advanced management procedures.
I’ve contributed as a hands-on designer and design leader for:
Recharge
UX Strategist / Advisor
2025
PayPal
Senior UX Design Lead
2024-2025
SEB
Senior UX Designer
2024
Qapital
Director of Product Design
2022-2023
Zettle by PayPal
Area Design Lead
2021-2022
PayPal
Senior Product Designer
2021
Humla
UX Strategist / Advisor
2019-2022
Qliro
Senior User Experience Designer
2017 and 2019 - 2020
Trustly
UX Strategist / Advisor
2019-2020
Readly
Experience Design Lead
2018-2019
Klarna
Senior Product Designer
2018
Viafree
Experience Design Lead
2017-2018
Nextory
Senior User Experience Designer
2017
Doktor24
Senior User Experience Designer
2016-2017
Qliro
Senior User Experience Designer
2015-2016
Spotify
Senior Product Designer
2015
Swedish Board of Agriculture
User Experience Designer
2014-2015
Svenska Spel
User Experience Designer
2009-2013
Recharge
UX Strategist / Advisor
2025
PayPal
Senior UX Design Lead
2024-2025
SEB
Senior UX Designer
2024
Qapital
Director of Product Design
2022-2023
Zettle by PayPal
Area Design Lead
2021-2022
PayPal
Senior Product Designer
2021
Humla
UX Strategist / Advisor
2019-2022
Qliro
Senior User Experience Designer
2017 and 2019 - 2020
Trustly
UX Strategist / Advisor
2019-2020
Readly
Experience Design Lead
2018-2019
Klarna
Senior Product Designer
2018
Viafree
Experience Design Lead
2017-2018
Nextory
Senior User Experience Designer
2017
Doktor24
Senior User Experience Designer
2016-2017
Qliro
Senior User Experience Designer
2015-2016
Spotify
Senior Product Designer
2015
Swedish Board of Agriculture
User Experience Designer
2014-2015
Svenska Spel
User Experience Designer
2009-2013
Recharge
UX Strategist / Advisor
2025
PayPal
Senior UX Design Lead
2024-2025
SEB
Senior UX Designer
2024
Qapital
Director of Product Design
2022-2023
Zettle by PayPal
Area Design Lead
2021-2022
PayPal
Senior Product Designer
2021
Humla
UX Strategist / Advisor
2019-2022
Qliro
Senior User Experience Designer
2017 and 2019 - 2020
Trustly
UX Strategist / Advisor
2019-2020
Readly
Experience Design Lead
2018-2019
Klarna
Senior Product Designer
2018
Viafree
Experience Design Lead
2017-2018
Nextory
Senior User Experience Designer
2017
Doktor24
Senior User Experience Designer
2016-2017
Qliro
Senior User Experience Designer
2015-2016
Spotify
Senior Product Designer
2015
Swedish Board of Agriculture
User Experience Designer
2014-2015
Svenska Spel
User Experience Designer
2009-2013
Where I Come From.
Born and raised on Gotland, Sweden, I learned the value of adaptability and collaboration early. These traits still guide my approach: listening actively, asking the right questions, and empowering others to succeed. Based in Stockholm for most of my career, I have also worked closely with teams in Oslo, London, Tel Aviv, New York, San Jose, and Kuala Lumpur.
Where I Come From.
Born and raised on Gotland, Sweden, I learned the value of adaptability and collaboration early. These traits still guide my approach: listening actively, asking the right questions, and empowering others to succeed. Based in Stockholm for most of my career, I have also worked closely with teams in Oslo, London, Tel Aviv, New York, San Jose, and Kuala Lumpur.
Why I Design
I’m passionate about turning vision into outcomes by aligning design with business goals, user needs, and team growth. For me, design is not just about creating - it’s about enabling meaningful change.
What I Bring
For over 20 years, I’ve focused on creating meaningful user experiences - meeting people where they are and building shared understanding. My work spans advising stakeholders on becoming experience-led, leading design teams, and contributing hands-on as a UX/Product Designer.
What I Bring
For over 20 years, I’ve focused on creating meaningful user experiences - meeting people where they are and building shared understanding. My work spans advising stakeholders on becoming experience-led, leading design teams, and contributing hands-on as a UX/Product Designer.
Education and language.
Linnéuniversitetet
Design methodologies for interaction design
August 2005 – June 2008
Linnéuniversitetet
Design methodologies for interaction design
August 2005 – June 2008
Linnéuniversitetet
Design methodologies for interaction design
August 2005 – June 2008
Jönköpings Ingenjörshögskola
Communication and Information Technology
August 2003 - December 2003
Jönköpings Ingenjörshögskola
Communication and Information Technology
August 2003 - December 2003
Jönköpings Ingenjörshögskola
Communication and Information Technology
August 2003 - December 2003
Language
Swedish - Native or bilingual proficiency English - Full professional proficiency
Language
Swedish - Native or bilingual proficiency English - Full professional proficiency
Language
Swedish - Native or bilingual proficiency English - Full professional proficiency
