Enhancing Curation
to Drive Streaming.

Enhancing Curation to Drive Streaming.

Spotify

Senior Product Designer

My role

As a Product Designer at Spotify, I led the design phases for the internal content curation platform used by music editors. Our mission was to streamline workflows, increase efficiency, and explore new tools to support editors in their daily work.

The redesign delivered a more effective, intuitive, and scalable toolset for music editors, enabling them to curate content faster and with greater precision. This directly improved the personalization and relevance of music recommendations for users, contributing to increased engagement and growth in both daily active users (DAU) and monthly active users (MAU).

Success goals

Success goals

Success goals

Music Moments

Content Experience

Music Moments

Content Experience

Music Moments

Content Experience

Increase

DAU/MAU

Increase

DAU/MAU

Increase

DAU/MAU

Curation

Platform

Curation

Platform

Curation

Platform

Discovery

Design sprints

Discovery

Design sprints

Discovery

Design sprints

Collaborate

Music Editors

Collaborate

Music Editors

Collaborate

Music Editors

Enhance

Editors workflow

Enhance

Editors workflow

Enhance

Editors workflow

Prototyping a new
tool for music editors.

Approach

Approach

Approach

Research

Collaborate and understand music editors' current experience, daily workflow, and active needs.

Research

Collaborate and understand music editors' current experience, daily workflow, and active needs.

Research

Collaborate and understand music editors' current experience, daily workflow, and active needs.

Content curation

Discover a new way for music editors to ingest new content, tag it with metadata, and search, browse, and preview content.

Content curation

Discover a new way for music editors to ingest new content, tag it with metadata, and search, browse, and preview content.

Content curation

Discover a new way for music editors to ingest new content, tag it with metadata, and search, browse, and preview content.

Editorial

Discover new ways to curate and maintain playlists, artists, albums, and releases.

Editorial

Discover new ways to curate and maintain playlists, artists, albums, and releases.

Editorial

Discover new ways to curate and maintain playlists, artists, albums, and releases.

Build, measure and learn.

Build, measure
and learn.

Impact and outcomes

Impact and outcomes

Impact and outcomes

A better workflow

With a holistic approach to understanding editors' active and latent needs, we could provide them with more improved tools, resulting in editors receiving a better understanding of their editorial programming's effect on the end consumer.

A better workflow

With a holistic approach to understanding editors' active and latent needs, we could provide them with more improved tools, resulting in editors receiving a better understanding of their editorial programming's effect on the end consumer.

A better workflow

With a holistic approach to understanding editors' active and latent needs, we could provide them with more improved tools, resulting in editors receiving a better understanding of their editorial programming's effect on the end consumer.

Collaboration

Working closely with the music editors gave us the ability to iterate fast. We prototyped multiple concepts and let editors be involved in the process. We quickly impacted their daily work, positively affecting the end consumer with more personalized and relevant content.

Collaboration

Working closely with the music editors gave us the ability to iterate fast. We prototyped multiple concepts and let editors be involved in the process. We quickly impacted their daily work, positively affecting the end consumer with more personalized and relevant content.

Collaboration

Working closely with the music editors gave us the ability to iterate fast. We prototyped multiple concepts and let editors be involved in the process. We quickly impacted their daily work, positively affecting the end consumer with more personalized and relevant content.

Work

Work

Work