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Trustly
UX Strategist / Advisor
My role
I joined Trustly to help them build up the design capabilities in-house. The daily work was a mix of recruiting, understanding strategic bets, integrating an experience mindset into the company and tactical hands-on teamwork to find new ways to improve the checkout experience.
Success goals
Success goals
Success goals
Recruit
New skills
Recruit
New skills
Recruit
New skills
Experience-driven
Organization
Experience-driven
Organization
Experience-driven
Organization
Seamless
Payments
Seamless
Payments
Seamless
Payments
Measurable
Outcomes
Measurable
Outcomes
Measurable
Outcomes
Build
Relationships
Build
Relationships
Build
Relationships
Improve
Checkout
Improve
Checkout
Improve
Checkout
Approach
Approach
Approach
Team building
Scale up with new skills, UX and product designers, researchers, content designers, and design engineers to our in-house design team.
Team building
Scale up with new skills, UX and product designers, researchers, content designers, and design engineers to our in-house design team.
Team building
Scale up with new skills, UX and product designers, researchers, content designers, and design engineers to our in-house design team.
Relationship
Collaborate with stakeholders to understand business priorities and connect them to the work with design and product partners
Relationship
Collaborate with stakeholders to understand business priorities and connect them to the work with design and product partners
Relationship
Collaborate with stakeholders to understand business priorities and connect them to the work with design and product partners
Baseline
Set a baseline by understanding the current user experience and identify and solve unmet needs to unlock value for users and the business.
Baseline
Set a baseline by understanding the current user experience and identify and solve unmet needs to unlock value for users and the business.
Baseline
Set a baseline by understanding the current user experience and identify and solve unmet needs to unlock value for users and the business.
Discovery
Set up continuous user research and explore new ideas and concepts to improve users' lives and increase business value for merchants.
Discovery
Set up continuous user research and explore new ideas and concepts to improve users' lives and increase business value for merchants.
Discovery
Set up continuous user research and explore new ideas and concepts to improve users' lives and increase business value for merchants.
Impact and outcomes
Impact and outcomes
Impact and outcomes
Relationship
During my time at Trustly I built strong relationships and influenced the mindset around user experience with product and engineering peers. I helped stakeholders to succeed with different sales-driven initiatives by moving the focus to a more human-centered approach.
Relationship
During my time at Trustly I built strong relationships and influenced the mindset around user experience with product and engineering peers. I helped stakeholders to succeed with different sales-driven initiatives by moving the focus to a more human-centered approach.
Relationship
During my time at Trustly I built strong relationships and influenced the mindset around user experience with product and engineering peers. I helped stakeholders to succeed with different sales-driven initiatives by moving the focus to a more human-centered approach.
Unlocked isolation
Continuously influencing the movement in optimizing product organizational structures and becoming more experience-driven. Unlocking isolations between areas and distributing designer skills across the organization's product teams.
Unlocked isolation
Continuously influencing the movement in optimizing product organizational structures and becoming more experience-driven. Unlocking isolations between areas and distributing designer skills across the organization's product teams.
Unlocked isolation
Continuously influencing the movement in optimizing product organizational structures and becoming more experience-driven. Unlocking isolations between areas and distributing designer skills across the organization's product teams.
Business value
Our team improved the checkout user experience for several markets. We identified and removed user pain points based on analytics and qualitative user research insights. We increased conversion rates and showed that design brings value to the business by leveling up the user experience.
Business value
Our team improved the checkout user experience for several markets. We identified and removed user pain points based on analytics and qualitative user research insights. We increased conversion rates and showed that design brings value to the business by leveling up the user experience.
Business value
Our team improved the checkout user experience for several markets. We identified and removed user pain points based on analytics and qualitative user research insights. We increased conversion rates and showed that design brings value to the business by leveling up the user experience.
Work
Work
Work
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