Driving Retention
Through Experience.
Readly
Experience Design Lead
My role
My role
My role
At Readly, I worked to reimagine how magazines live in a digital context. Together with my peers, I led deep explorations into customer journeys, uncovering pain points and unmet expectations in the reading experience.
Through mapping experiences, testing concepts, and iterating on ideas, we helped stakeholders define a future experience vision that balanced user needs with business opportunities. The work laid the foundation for more intuitive browsing, easier discovery, and a richer reading experience—positioning Readly to evolve from a digital magazine library into a platform that truly supports customer habits and long-term engagement.
DESIGN LEAD
DESIGN STRATEGY
RAPID GROWTH
DISCOVERY
PROTOTYPING
TEAM BUILDING
APP
VISUAL DESIGN
HANDS-ON
EXPERIENCE VISION
Opportunities
Opportunities
Opportunities
Increase Retention
How might we design experiences that keep readers coming back daily?
Increase Retention
How might we design experiences that keep readers coming back daily?
Increase Retention
How might we design experiences that keep readers coming back daily?
Personalized
How might we tailor the reading experience to each user’s interests without overwhelming them?
Personalized
How might we tailor the reading experience to each user’s interests without overwhelming them?
Personalized
How might we tailor the reading experience to each user’s interests without overwhelming them?
Simplify Onboarding
How might we make the first-time experience so clear that new users find something to read immediately?
Simplify Onboarding
How might we make the first-time experience so clear that new users find something to read immediately?
Simplify Onboarding
How might we make the first-time experience so clear that new users find something to read immediately?
Future Vision
How might we position Readly not just as a magazine library but as a daily habit platform and so readers spend less time searching and more time reading?
Future Vision
How might we position Readly not just as a magazine library but as a daily habit platform and so readers spend less time searching and more time reading?
Future Vision
How might we position Readly not just as a magazine library but as a daily habit platform and so readers spend less time searching and more time reading?
Improve the Reading Experience
How might we improve readability across different devices and contexts (mobile, tablet, desktop)?
Improve the Reading Experience
How might we improve readability across different devices and contexts (mobile, tablet, desktop)?
Improve the Reading Experience
How might we improve readability across different devices and contexts (mobile, tablet, desktop)?
Pricing
How might we explore subscription tiers that better match different user needs but also drive revenue?
Pricing
How might we explore subscription tiers that better match different user needs but also drive revenue?
Pricing
How might we explore subscription tiers that better match different user needs but also drive revenue?
Reimagining the
Onboarding Experience.
Approach
Approach
Approach
User Research
Conduct user interviews with churned users to understand drivers of retention and drop-off. Ensure a delightful reading experience by identifying barriers throughout the user journey and mapping the current baseline.
User Research
Conduct user interviews with churned users to understand drivers of retention and drop-off. Ensure a delightful reading experience by identifying barriers throughout the user journey and mapping the current baseline.
User Research
Conduct user interviews with churned users to understand drivers of retention and drop-off. Ensure a delightful reading experience by identifying barriers throughout the user journey and mapping the current baseline.
E2E Experience
Map the end-to-end customer journey. Prototype and test simplified onboarding flows to reduce friction at signup. Experiment with personalized onboarding (interest selection, recommendations).
E2E Experience
Map the end-to-end customer journey. Prototype and test simplified onboarding flows to reduce friction at signup. Experiment with personalized onboarding (interest selection, recommendations).
E2E Experience
Map the end-to-end customer journey. Prototype and test simplified onboarding flows to reduce friction at signup. Experiment with personalized onboarding (interest selection, recommendations).
Personalization
Balance algorithmic personalization with editorial curation to support both relevance and serendipity. Develop recommendation concepts (personalized feeds, curated collections, trending reads).
Personalization
Balance algorithmic personalization with editorial curation to support both relevance and serendipity. Develop recommendation concepts (personalized feeds, curated collections, trending reads).
Personalization
Balance algorithmic personalization with editorial curation to support both relevance and serendipity. Develop recommendation concepts (personalized feeds, curated collections, trending reads).
Improving the Reading Experience
Explore interaction models that make digital magazines more intuitive (e.g., continuous scroll, offline reading, audio integration). Improve navigation and search to reduce effort when finding specific titles or topics.
Improving the Reading Experience
Explore interaction models that make digital magazines more intuitive (e.g., continuous scroll, offline reading, audio integration). Improve navigation and search to reduce effort when finding specific titles or topics.
Improving the Reading Experience
Explore interaction models that make digital magazines more intuitive (e.g., continuous scroll, offline reading, audio integration). Improve navigation and search to reduce effort when finding specific titles or topics.
Future Vision
Build concept prototypes to test desirability and business viability before development. Create an experience vision map to guide long-term product evolution.
Future Vision
Build concept prototypes to test desirability and business viability before development. Create an experience vision map to guide long-term product evolution.
Future Vision
Build concept prototypes to test desirability and business viability before development. Create an experience vision map to guide long-term product evolution.
Alignment
Share findings with stakeholders through experience journey maps and story-driven insights. Use outcomes as alignment tools so all teams (product, design, marketing, tech) move in the same direction.
Alignment
Share findings with stakeholders through experience journey maps and story-driven insights. Use outcomes as alignment tools so all teams (product, design, marketing, tech) move in the same direction.
Alignment
Share findings with stakeholders through experience journey maps and story-driven insights. Use outcomes as alignment tools so all teams (product, design, marketing, tech) move in the same direction.
Reimagining Content Discovery.
Impact and outcomes
Impact and outcomes
Impact and outcomes
Research
Through qualitative research methods, we uncovered how users experience the product today and could identified where to put our efforts - enabling us to design improvements that drive both adoption and long-term retention.
Research
Through qualitative research methods, we uncovered how users experience the product today and could identified where to put our efforts - enabling us to design improvements that drive both adoption and long-term retention.
Research
Through qualitative research methods, we uncovered how users experience the product today and could identified where to put our efforts - enabling us to design improvements that drive both adoption and long-term retention.
Increased Engagement
We improved the onboarding process, made a more consistent page structure, reduced user friction in search, and made it easier to organize, discover, and find content. Led to deeper engagement with content.
Increased Engagement
We improved the onboarding process, made a more consistent page structure, reduced user friction in search, and made it easier to organize, discover, and find content. Led to deeper engagement with content.
Increased Engagement
We improved the onboarding process, made a more consistent page structure, reduced user friction in search, and made it easier to organize, discover, and find content. Led to deeper engagement with content.
Engaging Experience
We could provide more relevant and personalized content by extracting articles from magazines. Inspiring content for the right moment, based on interests and behavior, not just the magazine's name. See the concept video below.
Engaging Experience
We could provide more relevant and personalized content by extracting articles from magazines. Inspiring content for the right moment, based on interests and behavior, not just the magazine's name. See the concept video below.
Engaging Experience
We could provide more relevant and personalized content by extracting articles from magazines. Inspiring content for the right moment, based on interests and behavior, not just the magazine's name. See the concept video below.
Improved Reading Flow
Simplified onboarding reduced friction and helped new users get to their first read faster. Navigation improvements made it easier to find and return to favorite titles. Resulted in a richer, more enjoyable reading experience, driving loyalty.
Improved Reading Flow
Simplified onboarding reduced friction and helped new users get to their first read faster. Navigation improvements made it easier to find and return to favorite titles. Resulted in a richer, more enjoyable reading experience, driving loyalty.
Improved Reading Flow
Simplified onboarding reduced friction and helped new users get to their first read faster. Navigation improvements made it easier to find and return to favorite titles. Resulted in a richer, more enjoyable reading experience, driving loyalty.
Future Vision
Prototyped and tested new subscription tiers and audio features to explore new revenue streams. Defined a long-term experience vision that aligned stakeholders on where to take Readly beyond being just a digital magazine library. Resulting in a strategic foundation for evolving into a habit-forming content platform.
Future Vision
Prototyped and tested new subscription tiers and audio features to explore new revenue streams. Defined a long-term experience vision that aligned stakeholders on where to take Readly beyond being just a digital magazine library. Resulting in a strategic foundation for evolving into a habit-forming content platform.
Future Vision
Prototyped and tested new subscription tiers and audio features to explore new revenue streams. Defined a long-term experience vision that aligned stakeholders on where to take Readly beyond being just a digital magazine library. Resulting in a strategic foundation for evolving into a habit-forming content platform.
Organizational Alignment
Created experience journey maps and UX outcomes that aligned design, product, and business around the same goals. Led to a stronger cross-team collaboration and a shared north star for growth.
Organizational Alignment
Created experience journey maps and UX outcomes that aligned design, product, and business around the same goals. Led to a stronger cross-team collaboration and a shared north star for growth.
Organizational Alignment
Created experience journey maps and UX outcomes that aligned design, product, and business around the same goals. Led to a stronger cross-team collaboration and a shared north star for growth.
Testing and Refining a New
Information Architecture.
Testing and Refining a New
Information Architecture.
Testing and Refining a New Information Architecture.
Experience Vision.
Experience Vision.
Glimpse of outputs
Glimpse of outputs
Glimpse of outputs
