Driving Retention
Through Experience.

Readly

Experience Design Lead

My role

At Readly, I worked to reimagine how magazines live in a digital context. Together with my peers, I led deep explorations into customer journeys, uncovering pain points and unmet expectations in the reading experience.

Through mapping experiences, testing concepts, and iterating on ideas, we helped stakeholders define a future experience vision that balanced user needs with business opportunities. The work laid the foundation for more intuitive browsing, easier discovery, and a richer reading experience—positioning Readly to evolve from a digital magazine library into a platform that truly supports customer habits and long-term engagement.

Success goals

Increase

User Retention

Increase

User Retention

Increase

User Retention

Personalized

Content Strategy

Personalized

Content Strategy

Personalized

Content Strategy

Onboard

New Users

Onboard

New Users

Onboard

New Users

Improve

Reading Experience

Improve

Reading Experience

Improve

Reading Experience

Iterate

Design Concepts

Iterate

Design Concepts

Iterate

Design Concepts

Pricing

Models

Pricing

Models

Pricing

Models

Prototyping a new
onboarding experience.

Approach

Baseline

Ensure a delightful reading experience by identifying barriers throughout the user journey and mapping the current baseline.

Baseline

Ensure a delightful reading experience by identifying barriers throughout the user journey and mapping the current baseline.

Baseline

Ensure a delightful reading experience by identifying barriers throughout the user journey and mapping the current baseline.

Research

Understand users current magazine reading experience and problems to solve. How do users use the service today, and how can we improve the reading experience?

Research

Understand users current magazine reading experience and problems to solve. How do users use the service today, and how can we improve the reading experience?

Research

Understand users current magazine reading experience and problems to solve. How do users use the service today, and how can we improve the reading experience?

Engagement

Offer a more personalized content experience based on user interests and behaviors to increase engagement, retention, and revenue.

Engagement

Offer a more personalized content experience based on user interests and behaviors to increase engagement, retention, and revenue.

Engagement

Offer a more personalized content experience based on user interests and behaviors to increase engagement, retention, and revenue.

Prototyping the
iPad experience.

Impact and outcomes

Research

Through research, we could understand our user's current experience and see where we needed more effort to reach a more delightful experience.

Research

Through research, we could understand our user's current experience and see where we needed more effort to reach a more delightful experience.

Research

Through research, we could understand our user's current experience and see where we needed more effort to reach a more delightful experience.

Experience

We improved the onboarding process, made a more consistent page structure, reduced user friction in search, and made it easier to organize, discover, and find content. We also created an experience vision concept to keep direction.

Experience

User value

We could provide more relevant and personalized content by extracting articles from magazines. Inspiring content for the right moment, based on interests and behavior, not just the magazine's name. See the concept video below.