An unlimited
reading experience.

Readly

Lead User Experience Designer

The role

I joined Readly to design the future of magazines in the digital context. Together with my peers, we deep-dived into user journeys and iterated on new ideas to support customers' needs. Focusing on understanding basic expectations and current pain points, mapping experiences, and helping stakeholders define a future experience vision.

The role

Objectives

Increase

User Retention

Personalized

Content Strategy

Onboard

New Users

Improve

Reading Experience

Iterate

Design Concepts

Pricing

Models

Prototyping a new
onboarding experience.

Intents

Baseline

Ensure a delightful reading experience by identifying barriers throughout the user journey and mapping the current baseline.

Baseline

Ensure a delightful reading experience by identifying barriers throughout the user journey and mapping the current baseline.

Baseline

Ensure a delightful reading experience by identifying barriers throughout the user journey and mapping the current baseline.

Research

Understand users current magazine reading experience and problems to solve. How do users use the service today, and how can we improve the reading experience?

Engagement

Offer a more personalized content experience based on user interests and behaviors to increase engagement, retention, and revenue.

Engagement

Offer a more personalized content experience based on user interests and behaviors to increase engagement, retention, and revenue.

Engagement

Offer a more personalized content experience based on user interests and behaviors to increase engagement, retention, and revenue.

Prototyping the
iPad experience.

Achievements

Research

Through research, we could understand our user's current experience and see where we needed more effort to reach a more delightful experience.

Research

Through research, we could understand our user's current experience and see where we needed more effort to reach a more delightful experience.

Research

Through research, we could understand our user's current experience and see where we needed more effort to reach a more delightful experience.

Experience

We improved the onboarding process, made a more consistent page structure, reduced user friction in search, and made it easier to organize, discover, and find content. We also created an experience vision concept to keep direction.

User value

We could provide more relevant and personalized content by extracting articles from magazines. Inspiring content for the right moment, based on interests and behavior, not just the magazine's name. See the concept video below.