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An unlimited
reading experience.
Readly
Experience Design Lead
My role
I joined Readly to design the future of magazines in the digital context. Together with my peers, we deep-dived into user journeys and iterated on new ideas to support customers' needs. Focusing on understanding basic expectations and current pain points, mapping experiences, and helping stakeholders define a future experience vision.
Success goals
Success goals
Success goals
Increase
User Retention
Increase
User Retention
Increase
User Retention
Personalized
Content Strategy
Personalized
Content Strategy
Personalized
Content Strategy
Onboard
New Users
Onboard
New Users
Onboard
New Users
Improve
Reading Experience
Improve
Reading Experience
Improve
Reading Experience
Iterate
Design Concepts
Iterate
Design Concepts
Iterate
Design Concepts
Pricing
Models
Pricing
Models
Pricing
Models
Prototyping a new
onboarding experience.
Approach
Approach
Approach
Baseline
Ensure a delightful reading experience by identifying barriers throughout the user journey and mapping the current baseline.
Baseline
Ensure a delightful reading experience by identifying barriers throughout the user journey and mapping the current baseline.
Baseline
Ensure a delightful reading experience by identifying barriers throughout the user journey and mapping the current baseline.
Research
Understand users current magazine reading experience and problems to solve. How do users use the service today, and how can we improve the reading experience?
Research
Understand users current magazine reading experience and problems to solve. How do users use the service today, and how can we improve the reading experience?
Research
Understand users current magazine reading experience and problems to solve. How do users use the service today, and how can we improve the reading experience?
Engagement
Offer a more personalized content experience based on user interests and behaviors to increase engagement, retention, and revenue.
Engagement
Offer a more personalized content experience based on user interests and behaviors to increase engagement, retention, and revenue.
Engagement
Offer a more personalized content experience based on user interests and behaviors to increase engagement, retention, and revenue.
Prototyping the
iPad experience.
Impact and outcomes
Impact and outcomes
Impact and outcomes
Research
Through research, we could understand our user's current experience and see where we needed more effort to reach a more delightful experience.
Research
Through research, we could understand our user's current experience and see where we needed more effort to reach a more delightful experience.
Research
Through research, we could understand our user's current experience and see where we needed more effort to reach a more delightful experience.
Experience
We improved the onboarding process, made a more consistent page structure, reduced user friction in search, and made it easier to organize, discover, and find content. We also created an experience vision concept to keep direction.
Experience
We improved the onboarding process, made a more consistent page structure, reduced user friction in search, and made it easier to organize, discover, and find content. We also created an experience vision concept to keep direction.
Experience
We improved the onboarding process, made a more consistent page structure, reduced user friction in search, and made it easier to organize, discover, and find content. We also created an experience vision concept to keep direction.
User value
We could provide more relevant and personalized content by extracting articles from magazines. Inspiring content for the right moment, based on interests and behavior, not just the magazine's name. See the concept video below.
User value
We could provide more relevant and personalized content by extracting articles from magazines. Inspiring content for the right moment, based on interests and behavior, not just the magazine's name. See the concept video below.
User value
We could provide more relevant and personalized content by extracting articles from magazines. Inspiring content for the right moment, based on interests and behavior, not just the magazine's name. See the concept video below.
Prototyping a new
information architecture.
Readly experience vision.
Work
Work
Work
Next case
Take a look at the work from Klarna
Next case
Take a look at the work from Klarna
