The Right Fit - UX Design - Mikael Harley Persson

DELIVERING RESULTS

Operational Leadership.

Whether rolling out design systems, aligning OKRs, or improving cross-functional ways of working, I ensure design is seen as a reliable, outcome-focused partner. I encourage teams to work from a shared vision - one informed by real user needs and business goals.

Here’s how I can help...

Define Value

Lead the design of new or existing experiences that deliver real customer and business value.

Define Value

Lead the design of new or existing experiences that deliver real customer and business value.

Define Value

Lead the design of new or existing experiences that deliver real customer and business value.

Fuel Innovation

Build a research-led approach to uncover insights, reduce risk, and fuel innovation.

Fuel Innovation

Build a research-led approach to uncover insights, reduce risk, and fuel innovation.

Fuel Innovation

Build a research-led approach to uncover insights, reduce risk, and fuel innovation.

Set the Vision

Together we define a compelling UX vision and strategy that aligns with your goals.

Set the Vision

Together we define a compelling UX vision and strategy that aligns with your goals.

Set the Vision

Together we define a compelling UX vision and strategy that aligns with your goals.

Stay Ahead

Enable continuous research to guide decisions and anticipate change.

Stay Ahead

Enable continuous research to guide decisions and anticipate change.

Stay Ahead

Enable continuous research to guide decisions and anticipate change.

EMPOWERED TEAMS

Building Teams.

Great UX is collaborative. I build high-performing teams by fostering culture, clarity, and accountability. As a servant leader, I coach designers with clear expectations, active listening, and ongoing feedback - unlocking both confidence and craft.

Here’s what I bring to the table...

The Shift

Shift your designers' mindset from tactical delivery to strategic influence.

The Shift

Shift your designers' mindset from tactical delivery to strategic influence.

The Shift

Shift your designers' mindset from tactical delivery to strategic influence.

Collaboration

Strengthen collaboration and design operations across product, tech, and business.

Collaboration

Strengthen collaboration and design operations across product, tech, and business.

Collaboration

Strengthen collaboration and design operations across product, tech, and business.

BUSINESS GROWTH

A Strategic Partner.

I help organisations move beyond tactical design toward a more strategic, visible, and influential role within the business.

How I can contribute...

Interim

Step in as an interim, advisory, and hands-on design leader to drive outcome-focused transformation.

Interim

Step in as an interim, advisory, and hands-on design leader to drive outcome-focused transformation.

Interim

Step in as an interim, advisory, and hands-on design leader to drive outcome-focused transformation.

Advisory

Influence business leaders use design as a tool to inform faster, better decisions.

Advisory

Influence business leaders use design as a tool to inform faster, better decisions.

Advisory

Influence business leaders use design as a tool to inform faster, better decisions.

A BETTER FUTURE

Vision-Driven.

Stakeholders need to see themselves in the vision. Change only works when the value is clear. That’s how we move from process to progress - and unify product, design, and business around a shared future.

Here’s how I make a difference...

A Vision

Define a compelling experience vision that’s rooted in user needs and business strategy.

A Vision

Define a compelling experience vision that’s rooted in user needs and business strategy.

A Vision

Define a compelling experience vision that’s rooted in user needs and business strategy.

A Shared Future

Align teams and stakeholders on where we’re going—before deciding how to get there.

A Shared Future

Align teams and stakeholders on where we’re going—before deciding how to get there.

A Shared Future

Align teams and stakeholders on where we’re going—before deciding how to get there.

DESIGN EXECUTION

Bringing Design to Life.

I stay close to the craft - sketching, prototyping, and research - so that strategy turns into tangible results. Being hands-on with design tools and methods keeps me connected to outcomes, ensuring ideas don’t just inspire, but deliver impact for customers and the business.

Ways I can support you...

Prototypes

Building Figma or AI prototypes to test ideas early, reduce risk, and align stakeholders.

Prototypes

Building Figma or AI prototypes to test ideas early, reduce risk, and align stakeholders.

Prototypes

Building Figma or AI prototypes to test ideas early, reduce risk, and align stakeholders.

User Research

Conducting interviews, usability testing, and feedback loops to ground design decisions in real user needs.

User Research

Conducting interviews, usability testing, and feedback loops to ground design decisions in real user needs.

User Research

Conducting interviews, usability testing, and feedback loops to ground design decisions in real user needs.

Design Systems

Creating scalable components, principles and guidelines that ensure quality and efficiency across teams and products.

Design Systems

Creating scalable components, principles and guidelines that ensure quality and efficiency across teams and products.

Design Systems

Creating scalable components, principles and guidelines that ensure quality and efficiency across teams and products.

Execution

Moving seamlessly from wireframes and AI-prototypes to high-fidelity design, in close collaboration with partners.

Execution

Moving seamlessly from wireframes and AI-prototypes to high-fidelity design, in close collaboration with partners.

Execution

Moving seamlessly from wireframes and AI-prototypes to high-fidelity design, in close collaboration with partners.