
Portfolio
Take a look at the portfolio to learn more.
THE RIGHT FIT
I see design as a strategic lever—not just for aesthetics, but for real differentiation. I partner closely with product and engineering to prioritize work that drives both user impact and business value. I think big, act with empathy, and always ask: How does this make someone’s life better?
Whether rolling out design systems, aligning OKRs, or improving cross-functional ways of working, I ensure design is seen as a reliable, outcome-focused partner. I encourage teams to work from a shared vision—one informed by real user needs and business goals.
Great UX is collaborative. I build high-performing teams by fostering culture, clarity, and accountability. As a servant leader, I coach designers with clear expectations, active listening, and ongoing feedback—unlocking both confidence and craft.
I help organisations move beyond tactical design toward a more strategic, visible, and influential role within the business.
Stakeholders need to see themselves in the vision. Change only works when its value is clear. That’s how we move from process to progress—and unify product, design, and business around a shared future.