Portfolio
Take a look at the portfolio to learn more.
DEFINE
DEFINE
Who are our users?
Who are our users?
Who are our users?
Needs and behaviors
Drivers and how they act
Needs and behaviors
Drivers and how they act
Needs and behaviors
Drivers and how they act
Current experience
Current state today
Current experience
Current state today
Current experience
Current state today
What limits success
Where the journey breaks
What limits success
Where the journey breaks
What limits success
Where the journey breaks
DIRECTION
DIRECTION
DIRECTION
What could a better future look like?
What could a better future look like?
What could a better future look like?
Direction
Where are we going?
Direction
Where are we going?
Direction
Where are we going?
Experience vision
A future success
Experience vision
A future success
Experience vision
A future success
Roadmap
Now, next and later
Roadmap
Now, next and later
Roadmap
Now, next and later
VALUE
VALUE
VALUE
What is our value proposition to our users?
What is our value proposition to our users?
What is our value proposition to our users?
Improvements
To the people we help
Improvements
To the people we help
Improvements
To the people we help
Problems we solve
Active user needs
Problems we solve
Active user needs
Problems we solve
Active user needs
New opportunities
Latent user needs
New opportunities
Latent user needs
New opportunities
Latent user needs
BUSINESS
BUSINESS
BUSINESS
How will it generate business value in return?
How will it generate business value in return?
How will it generate business value in return?
Reduce costs
Save money
Reduce costs
Save money
Reduce costs
Save money
Increase revenue
Willingness to pay
Increase revenue
Willingness to pay
Increase revenue
Willingness to pay
Shareholder value
Sustainability
Shareholder value
Sustainability
Shareholder value
Sustainability
BASELINE
BASELINE
BASELINE
What do we know about the current experience?
What do we know about the current experience?
What do we know about the current experience?
Complexity
Core experience
Complexity
Core experience
Complexity
Core experience
Value
Missed expectations
Value
Missed expectations
Value
Missed expectations
USER JOURNEY
USER JOURNEY
USER JOURNEY
Areas of frustration set the baseline.
Areas of frustration set the baseline.
Areas of frustration set the baseline.
Frustration
Missed expectations
Frustration
Missed expectations
Frustration
Missed expectations
UX OUTCOME
UX OUTCOME
UX OUTCOME
How will we improve users' lives if we do a great job?
How will we improve users' lives if we do a great job?
How will we improve users' lives if we do a great job?
Delightful
Exceed expectations
Delightful
Exceed expectations
Delightful
Exceed expectations
Frustration
Remove friction
Frustration
Remove friction
Frustration
Remove friction
PROBLEMS TO SOLVE
PROBLEMS TO SOLVE
PROBLEMS TO SOLVE
What prevents users from having the experience we aim for?
What prevents users from having the experience we aim for?
What prevents users from having the experience we aim for?
Complexity
Frustration
Complexity
Frustration
Complexity
Frustration
Underserved needs
Missed expectations
Underserved needs
Missed expectations
Underserved needs
Missed expectations
SOLUTIONS
SOLUTIONS
SOLUTIONS
What solution will help us to achieve the desired UX outcome?
What solution will help us to achieve the desired UX outcome?
What solution will help us to achieve the desired UX outcome?
Increased
User value
Increased
User value
Increased
User value
Solving
Active or latent needs
Solving
Active or latent needs
Solving
Active or latent needs
Portfolio
Take a look at the portfolio to learn more.
Portfolio
Take a look at the portfolio to learn more.
