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A smoother
in-store experience.
A smoother in-store experience.
Klarna
Senior Product Designer
The role
As a design consultant, I worked in the in-store team at Klarna. Our mission was to improve the current in-store experience. We worked with a team-wide discovery phase. Together, we studied users' current experiences, mapped them, and iterated new solutions to solve identified pain points.
Objectives
Objectives
Objectives
Increase
Conversion
Increase
Conversion
Increase
Conversion
Understand
Current experience
Understand
Current experience
Understand
Current experience
Smoooth
Shopping
Smoooth
Shopping
Smoooth
Shopping
Improve
In-store Experience
Improve
In-store Experience
Improve
In-store Experience
Iterate
Design concepts
Iterate
Design concepts
Iterate
Design concepts
Remove
User pain points
Remove
User pain points
Remove
User pain points
Intents
Intents
Intents
Learn
Identify current pain points and improve interaction design to complete a purchase in-store.
Learn
Identify current pain points and improve interaction design to complete a purchase in-store.
Learn
Identify current pain points and improve interaction design to complete a purchase in-store.
Discover
Develop new design strategies and establish short and long-term plans to enhance the in-store experience.
Discover
Develop new design strategies and establish short and long-term plans to enhance the in-store experience.
Discover
Develop new design strategies and establish short and long-term plans to enhance the in-store experience.
Testing
Test how we can improve the experience using tech like QR-code scanning, tap to pay solutions.
Testing
Test how we can improve the experience using tech like QR-code scanning, tap to pay solutions.
Testing
Test how we can improve the experience using tech like QR-code scanning, tap to pay solutions.
Achievements
Achievements
Achievements
Fast iterations
By understanding our user's current in-store experience, we could fast iterate on an improved in-store experience. It resulted in a smoother interaction (QR-Code) adapted for an in-store context that saved time for both merchants and consumers.
Fast iterations
By understanding our user's current in-store experience, we could fast iterate on an improved in-store experience. It resulted in a smoother interaction (QR-Code) adapted for an in-store context that saved time for both merchants and consumers.
Fast iterations
By understanding our user's current in-store experience, we could fast iterate on an improved in-store experience. It resulted in a smoother interaction (QR-Code) adapted for an in-store context that saved time for both merchants and consumers.
Concepts
We tested several prototypes to connect the consumer and merchant more smoothly by scanning QR-code, BLE, and NFC connections (Tap to Pay).
Concepts
We tested several prototypes to connect the consumer and merchant more smoothly by scanning QR-code, BLE, and NFC connections (Tap to Pay).
Concepts
We tested several prototypes to connect the consumer and merchant more smoothly by scanning QR-code, BLE, and NFC connections (Tap to Pay).
Work
Work
Work
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