A smoother
in-store experience.

A smoother in-store experience.

Klarna

Senior Product Designer

My role

As a design consultant, I worked in the in-store team at Klarna. Our mission was to improve the current in-store experience. We worked with a team-wide discovery phase. Together, we studied users' current experiences, mapped them, and iterated new solutions to solve identified pain points.

Success goals

Increase

Conversion

Increase

Conversion

Increase

Conversion

Understand

Current experience

Understand

Current experience

Understand

Current experience

Smoooth

Shopping

Smoooth

Shopping

Smoooth

Shopping

Improve

In-store Experience

Improve

In-store Experience

Improve

In-store Experience

Iterate

Design concepts

Iterate

Design concepts

Iterate

Design concepts

Remove

User pain points

Remove

User pain points

Remove

User pain points

Approach

Learn

Identify current pain points and improve interaction design to complete a purchase in-store.

Learn

Identify current pain points and improve interaction design to complete a purchase in-store.

Learn

Identify current pain points and improve interaction design to complete a purchase in-store.

Discover

Develop new design strategies and establish short and long-term plans to enhance the in-store experience.

Discover

Develop new design strategies and establish short and long-term plans to enhance the in-store experience.

Discover

Develop new design strategies and establish short and long-term plans to enhance the in-store experience.

Testing

Test how we can improve the experience using tech like QR-code scanning, tap to pay solutions.

Testing

Test how we can improve the experience using tech like QR-code scanning, tap to pay solutions.

Testing

Test how we can improve the experience using tech like QR-code scanning, tap to pay solutions.

Impact and outcomes

Fast iterations

By understanding our user's current in-store experience, we could fast iterate on an improved in-store experience. It resulted in a smoother interaction (QR-Code) adapted for an in-store context that saved time for both merchants and consumers.