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A saving, investing,
and budgeting app.
A saving,
investing, and budgeting app.
Qapital
Product Design Director
The role
Accountable to help and ensure that designers can be efficient and succeed in their roles. I was passionate about improving the conditions for the work with the design. I provided daily support and ensured all designers had the best conditions to deliver high-quality work. Quality that delivers delightful experiences and value to users that unlocks business value in return.
The role
Accountable to help and ensure that designers can be efficient and succeed in their roles. I was passionate about improving the conditions for the work with the design. I provided daily support and ensured all designers had the best conditions to deliver high-quality work. Quality that delivers delightful experiences and value to users that unlocks business value in return.
The role
Accountable to help and ensure that designers can be efficient and succeed in their roles. I was passionate about improving the conditions for the work with the design. I provided daily support and ensured all designers had the best conditions to deliver high-quality work. Quality that delivers delightful experiences and value to users that unlocks business value in return.
Objectives
Measureable
UX Outcomes
Increase
User retention
Drive
Revenue
Reduce
Ongoing costs
Experience-led
Mindsets
Enhance
Core Experience
Intents
Conditions
Lead, scale, and create optimal conditions for the design team to enhance the user experience. Provide engaging saving and investing experiences to help users achieve their financial goals.
Conditions
Lead, scale, and create optimal conditions for the design team to enhance the user experience. Provide engaging saving and investing experiences to help users achieve their financial goals.
Conditions
Lead, scale, and create optimal conditions for the design team to enhance the user experience. Provide engaging saving and investing experiences to help users achieve their financial goals.
Research
Identify and reduce ongoing user pain points and make the experience more seamless and scalable for new capabilities to meet desired UX outcomes.
Research
Identify and reduce ongoing user pain points and make the experience more seamless and scalable for new capabilities to meet desired UX outcomes.
Research
Identify and reduce ongoing user pain points and make the experience more seamless and scalable for new capabilities to meet desired UX outcomes.
Efficiency
Establish more efficient methods of collaborating with peers and stakeholders to identify and deliver user value that aligns with desired business outcomes, such as increasing retention and revenue targets.
Achievements
Relationships
I worked with measurable UX outcomes aligned with executives' agendas and focus areas, such as reducing costs and increasing revenue through better experiences.
Relationships
I worked with measurable UX outcomes aligned with executives' agendas and focus areas, such as reducing costs and increasing revenue through better experiences.
Strategic
Established the work with continuous research to inform decisions upfront and move towards a more experience-led organization.
Strategic
Established the work with continuous research to inform decisions upfront and move towards a more experience-led organization.
Leadership
Influenced priorities to focus on the core product's experience debt and address the problems and opportunities to meet our business objectives.
Leadership
Influenced priorities to focus on the core product's experience debt and address the problems and opportunities to meet our business objectives.
Tactical
Influenced changes in priority, so Qapital became a more experience-led organization. Improving the product's core value to increase users' willingness to pay and drive revenue.
Work
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