Scaling Design
for Business Growth.
Qapital
Director of Product Design
My role
My role
My role
Accountable for enabling designers to succeed and deliver impact by creating the right conditions, processes, and strategies in close partnership with product teams. I supported the design team daily, ensuring they could work efficiently and at a high standard—producing experiences that delighted users and unlocked measurable business value.
LEADERSHIP
DESIGN STRATEGY
EXPERIENCE LED
FINTECH
STRATEGIC RESEARCH
EXPERIENCE VISION
STAKEHOLDER MANAGEMENT
STAFF
Opportunities
Opportunities
Opportunities
Measurable Outcomes
How might we create a shared language around UX outcomes that connects teams, leadership, and users?
Measurable Outcomes
How might we create a shared language around UX outcomes that connects teams, leadership, and users?
Measurable Outcomes
How might we create a shared language around UX outcomes that connects teams, leadership, and users?
Increase Retention
How might we reduce friction at critical drop-off moments in the user journey?
Increase Retention
How might we reduce friction at critical drop-off moments in the user journey?
Increase Retention
How might we reduce friction at critical drop-off moments in the user journey?
Drive Revenue
How might we connect improved user experiences directly to revenue-generating behaviors?
Drive Revenue
How might we connect improved user experiences directly to revenue-generating behaviors?
Drive Revenue
How might we connect improved user experiences directly to revenue-generating behaviors?
Reduce costs
How might we use measurable UX outcomes to demonstrate operational savings?
Reduce costs
How might we use measurable UX outcomes to demonstrate operational savings?
Reduce costs
How might we use measurable UX outcomes to demonstrate operational savings?
Experience-led
How might we connect UX outcomes with strategy so experience guides business direction?
Experience-led
How might we connect UX outcomes with strategy so experience guides business direction?
Experience-led
How might we connect UX outcomes with strategy so experience guides business direction?
Enhance The Core
How might we simplify complex interactions to make the core experience effortless?
Enhance The Core
How might we simplify complex interactions to make the core experience effortless?
Enhance The Core
How might we simplify complex interactions to make the core experience effortless?
Approach
Approach
Approach
Conditions
Leverage research to lead, scale, and create the right conditions for design teams to enhance user experiences. Use research-driven insights to shape saving and investing journeys that engage users and help them achieve their financial goals.
Conditions
Leverage research to lead, scale, and create the right conditions for design teams to enhance user experiences. Use research-driven insights to shape saving and investing journeys that engage users and help them achieve their financial goals.
Conditions
Leverage research to lead, scale, and create the right conditions for design teams to enhance user experiences. Use research-driven insights to shape saving and investing journeys that engage users and help them achieve their financial goals.
Research
Continuously uncover and reduce user pain points while shaping a seamless, scalable experience that supports new capabilities and delivers on desired UX outcomes.
Research
Continuously uncover and reduce user pain points while shaping a seamless, scalable experience that supports new capabilities and delivers on desired UX outcomes.
Research
Continuously uncover and reduce user pain points while shaping a seamless, scalable experience that supports new capabilities and delivers on desired UX outcomes.
Efficiency
Establish more effective ways of collaborating with peers and stakeholders to identify and deliver user value that drives business outcomes like higher retention and revenue growth.
Efficiency
Establish more effective ways of collaborating with peers and stakeholders to identify and deliver user value that drives business outcomes like higher retention and revenue growth.
Efficiency
Establish more effective ways of collaborating with peers and stakeholders to identify and deliver user value that drives business outcomes like higher retention and revenue growth.
Impact and outcomes
Impact and outcomes
Impact and outcomes
Shared Goals
By aligning UX with executive priorities, we work toward measurable outcomes that help the organization reduce costs and increase revenue — while enabling all teams to work toward shared goals that also improve user experiences.
Shared Goals
By aligning UX with executive priorities, we work toward measurable outcomes that help the organization reduce costs and increase revenue — while enabling all teams to work toward shared goals that also improve user experiences.
Shared Goals
By aligning UX with executive priorities, we work toward measurable outcomes that help the organization reduce costs and increase revenue — while enabling all teams to work toward shared goals that also improve user experiences.
A Better Future
By embedding continuous research, I shifted the mindset from focusing only on delivery (build it right) to spending more time understanding the current experience — enabling better decisions from the start and accelerating the organization’s maturity into an experience-led company.
A Better Future
By embedding continuous research, I shifted the mindset from focusing only on delivery (build it right) to spending more time understanding the current experience — enabling better decisions from the start and accelerating the organization’s maturity into an experience-led company.
A Better Future
By embedding continuous research, I shifted the mindset from focusing only on delivery (build it right) to spending more time understanding the current experience — enabling better decisions from the start and accelerating the organization’s maturity into an experience-led company.
Targeting the Core
I influenced priorities to target the core product’s experience debt, resolving key issues and unlocking opportunities that advanced business objectives.
Targeting the Core
I influenced priorities to target the core product’s experience debt, resolving key issues and unlocking opportunities that advanced business objectives.
Targeting the Core
I influenced priorities to target the core product’s experience debt, resolving key issues and unlocking opportunities that advanced business objectives.
Roadmap
By reducing the number of initiatives and refocusing on the core product’s experience debt, I helped the organization tackle its most critical problems and opportunities — advancing both user experience and business objectives.
Roadmap
By reducing the number of initiatives and refocusing on the core product’s experience debt, I helped the organization tackle its most critical problems and opportunities — advancing both user experience and business objectives.
Roadmap
By reducing the number of initiatives and refocusing on the core product’s experience debt, I helped the organization tackle its most critical problems and opportunities — advancing both user experience and business objectives.
Glimpse of outputs
Glimpse of outputs
Glimpse of outputs
