A saving, investing,
and budgeting app.

Qapital

Director of Product Design

My role

Accountable to help and ensure that designers can be efficient and succeed in their roles and build strategies together with product partners. I was passionate about improving the conditions for the work with the design. I provided daily support to my team of 5 designers and ensured all had the best conditions to deliver high-quality work. Quality that delivers delightful experiences and value to users that will unlock business value in return.

Success goals

Measureable

UX Outcomes

Increase

User retention

Drive

Revenue

Reduce

Ongoing costs

Experience-led

Mindsets

Enhance

Core Experience

Approach

Conditions

Lead, scale, and create optimal conditions for the design team to enhance the user experience. Provide engaging saving and investing experiences to help users achieve their financial goals.

Research

Identify and reduce ongoing user pain points and make the experience more seamless and scalable for new capabilities to meet desired UX outcomes.

Efficiency

Establish more efficient methods of collaborating with peers and stakeholders to identify and deliver user value that aligns with desired business outcomes, such as increasing retention and revenue targets.

Impact and outcomes

Relationships

I worked with measurable UX outcomes aligned with executives' agendas and focus areas, such as reducing costs and increasing revenue through better experiences. 

Strategic

Established the work with continuous research to inform decisions upfront and move towards a more experience-led organization.

Leadership

Influenced priorities to focus on the core product's experience debt and address the problems and opportunities to meet our business objectives.  

Tactical

Influenced changes in priority, so Qapital became a more experience-led organization. Improving the product's core value to increase users' willingness to pay and drive revenue.

Work