Scaling Design
for Business Growth.

Qapital

Director of Product Design

My role

My role

My role

Accountable for enabling designers to succeed and deliver impact by creating the right conditions, processes, and strategies in close partnership with product teams. I supported the design team daily, ensuring they could work efficiently and at a high standard—producing experiences that delighted users and unlocked measurable business value.

LEADERSHIP

DESIGN STRATEGY

EXPERIENCE LED

FINTECH

STRATEGIC RESEARCH

EXPERIENCE VISION

STAKEHOLDER MANAGEMENT

STAFF

Opportunities

Opportunities

Opportunities

Measurable Outcomes

How might we create a shared language around UX outcomes that connects teams, leadership, and users?

Measurable Outcomes

How might we create a shared language around UX outcomes that connects teams, leadership, and users?

Measurable Outcomes

How might we create a shared language around UX outcomes that connects teams, leadership, and users?

Increase Retention

How might we reduce friction at critical drop-off moments in the user journey?

Increase Retention

How might we reduce friction at critical drop-off moments in the user journey?

Increase Retention

How might we reduce friction at critical drop-off moments in the user journey?

Drive Revenue

How might we connect improved user experiences directly to revenue-generating behaviors?

Drive Revenue

How might we connect improved user experiences directly to revenue-generating behaviors?

Drive Revenue

How might we connect improved user experiences directly to revenue-generating behaviors?

Reduce costs

How might we use measurable UX outcomes to demonstrate operational savings?

Reduce costs

How might we use measurable UX outcomes to demonstrate operational savings?

Reduce costs

How might we use measurable UX outcomes to demonstrate operational savings?

Experience-led

How might we connect UX outcomes with strategy so experience guides business direction?

Experience-led

How might we connect UX outcomes with strategy so experience guides business direction?

Experience-led

How might we connect UX outcomes with strategy so experience guides business direction?

Enhance The Core

How might we simplify complex interactions to make the core experience effortless?

Enhance The Core

How might we simplify complex interactions to make the core experience effortless?

Enhance The Core

How might we simplify complex interactions to make the core experience effortless?

Approach

Approach

Approach

Conditions

Leverage research to lead, scale, and create the right conditions for design teams to enhance user experiences. Use research-driven insights to shape saving and investing journeys that engage users and help them achieve their financial goals.

Conditions

Leverage research to lead, scale, and create the right conditions for design teams to enhance user experiences. Use research-driven insights to shape saving and investing journeys that engage users and help them achieve their financial goals.

Conditions

Leverage research to lead, scale, and create the right conditions for design teams to enhance user experiences. Use research-driven insights to shape saving and investing journeys that engage users and help them achieve their financial goals.

Research

Continuously uncover and reduce user pain points while shaping a seamless, scalable experience that supports new capabilities and delivers on desired UX outcomes.

Research

Continuously uncover and reduce user pain points while shaping a seamless, scalable experience that supports new capabilities and delivers on desired UX outcomes.

Research

Continuously uncover and reduce user pain points while shaping a seamless, scalable experience that supports new capabilities and delivers on desired UX outcomes.

Efficiency

Establish more effective ways of collaborating with peers and stakeholders to identify and deliver user value that drives business outcomes like higher retention and revenue growth.

Efficiency

Establish more effective ways of collaborating with peers and stakeholders to identify and deliver user value that drives business outcomes like higher retention and revenue growth.

Efficiency

Establish more effective ways of collaborating with peers and stakeholders to identify and deliver user value that drives business outcomes like higher retention and revenue growth.

Impact and outcomes

Impact and outcomes

Impact and outcomes

Shared Goals

By aligning UX with executive priorities, we work toward measurable outcomes that help the organization reduce costs and increase revenue — while enabling all teams to work toward shared goals that also improve user experiences.

Shared Goals

By aligning UX with executive priorities, we work toward measurable outcomes that help the organization reduce costs and increase revenue — while enabling all teams to work toward shared goals that also improve user experiences.

Shared Goals

By aligning UX with executive priorities, we work toward measurable outcomes that help the organization reduce costs and increase revenue — while enabling all teams to work toward shared goals that also improve user experiences.

A Better Future

By embedding continuous research, I shifted the mindset from focusing only on delivery (build it right) to spending more time understanding the current experience — enabling better decisions from the start and accelerating the organization’s maturity into an experience-led company.

A Better Future

By embedding continuous research, I shifted the mindset from focusing only on delivery (build it right) to spending more time understanding the current experience — enabling better decisions from the start and accelerating the organization’s maturity into an experience-led company.

A Better Future

By embedding continuous research, I shifted the mindset from focusing only on delivery (build it right) to spending more time understanding the current experience — enabling better decisions from the start and accelerating the organization’s maturity into an experience-led company.

Targeting the Core

I influenced priorities to target the core product’s experience debt, resolving key issues and unlocking opportunities that advanced business objectives.

Targeting the Core

I influenced priorities to target the core product’s experience debt, resolving key issues and unlocking opportunities that advanced business objectives.

Targeting the Core

I influenced priorities to target the core product’s experience debt, resolving key issues and unlocking opportunities that advanced business objectives.

Roadmap

By reducing the number of initiatives and refocusing on the core product’s experience debt, I helped the organization tackle its most critical problems and opportunities — advancing both user experience and business objectives.

Roadmap

By reducing the number of initiatives and refocusing on the core product’s experience debt, I helped the organization tackle its most critical problems and opportunities — advancing both user experience and business objectives.

Roadmap

By reducing the number of initiatives and refocusing on the core product’s experience debt, I helped the organization tackle its most critical problems and opportunities — advancing both user experience and business objectives.

Glimpse of outputs

Glimpse of outputs

Glimpse of outputs