Impact Through Design.

With 20+ years of design across industries and markets, I guide organizations in using design strategically to shape products, build effective teams, and deliver meaningful outcomes.

Impact Through Design.

With 20+ years of design across industries and markets, I guide organizations in using design strategically to shape products, build effective teams, and deliver meaningful outcomes.

Impact Through Design.

With 20+ years of design across industries and markets, I guide organizations in using design strategically to shape products, build effective teams, and deliver meaningful outcomes.

Outcomes

I am a designer who leverages design tools to clearly communicate ideas and align vision with measurable outcomes. My approach centers on collaboration. I listen actively, engage stakeholders across disciplines, and foster shared understanding to deliver the best possible results.

Outcomes

I am a designer who leverages design tools to clearly communicate ideas and align vision with measurable outcomes. My approach centers on collaboration. I listen actively, engage stakeholders across disciplines, and foster shared understanding to deliver the best possible results.

Outcomes

I am a designer who leverages design tools to clearly communicate ideas and align vision with measurable outcomes. My approach centers on collaboration. I listen actively, engage stakeholders across disciplines, and foster shared understanding to deliver the best possible results.

Strategy

I see design as a vital business tool for continuously uncovering user behaviors, needs, and expectations. By becoming true experts on our users, we can set a clear direction, align around a shared vision, and create a lasting strategic advantage.

Strategy

I see design as a vital business tool for continuously uncovering user behaviors, needs, and expectations. By becoming true experts on our users, we can set a clear direction, align around a shared vision, and create a lasting strategic advantage.

Strategy

I see design as a vital business tool for continuously uncovering user behaviors, needs, and expectations. By becoming true experts on our users, we can set a clear direction, align around a shared vision, and create a lasting strategic advantage.

Leadership

In my experience, meaningful change happens when agendas are aligned and the right conditions for growth are in place. I am committed to helping others succeed by fostering a collaborative, cross-functional environment and empowering my peers to reach their full potential.

Leadership

In my experience, meaningful change happens when agendas are aligned and the right conditions for growth are in place. I am committed to helping others succeed by fostering a collaborative, cross-functional environment and empowering my peers to reach their full potential.

Leadership

In my experience, meaningful change happens when agendas are aligned and the right conditions for growth are in place. I am committed to helping others succeed by fostering a collaborative, cross-functional environment and empowering my peers to reach their full potential.

I’ve worked as a senior UX designer and in design leadership roles for:

I’ve worked with design across various industries and domains.

Payments, invoicing, investing and saving services in top-tier fintechs.

Streaming solutions for music and VOD subscriptions.

Web and app checkouts and in-store payment services.

E-magazine, audio, and e-book offerings in the entertainment subscription domain.

Direct account-to-account (A2A) via open banking. Web and app banking services.

Complex internal tools and advanced management procedures.

I recently worked at PayPal, driving improvements to the Invoicing experience.

Senior UX Design Lead

Senior UX Design Lead

I led the Invoicing Design Pod at PayPal, where we focused on elevating and boosting the adoption of the company’s market-leading Invoicing platform's end-to-end experience.

My work helped strengthen PayPal’s competitive edge by delivering greater flexibility, higher adoption, and more efficient payment experiences.

I led the Invoicing Design Pod at PayPal, where we focused on elevating and boosting the adoption of the company’s market-leading Invoicing platform's end-to-end experience.

My work helped strengthen PayPal’s competitive edge by delivering greater flexibility, higher adoption, and more efficient payment experiences.

LEAD DESIGNER

GEN AI

DESIGN STRATEGY

EXPERIENCE VISION

STAKEHOLDER MANAGEMENT

HANDS-ON

PRODUCT DELIVERY

PROTOTYPING

DISCOVERY

VISUAL DESIGN

I believe in balancing strategic work with strong hands-on execution.

Director of Product Design

Led the product design team at Qapital, building and scaling a thriving design organization that attracted top-tier designers and researchers, fostered a healthy culture, and elevated design as a driver of product and business success.

Director of Product Design

Led the product design team at Qapital, building and scaling a thriving design organization that attracted top-tier designers and researchers, fostered a healthy culture, and elevated design as a driver of product and business success.

Director of Product Design

Led the product design team at Qapital, building and scaling a thriving design organization that attracted top-tier designers and researchers, fostered a healthy culture, and elevated design as a driver of product and business success.

LEADERSHIP

DESIGN STRATEGY

EXPERIENCE LED

FINTECH

STRATEGIC RESEARCH

EXPERIENCE VISION

STAFF

STAKEHOLDER MANAGEMENT

Area Design Lead

We built shared knowledge of how money flows between Zettle and PayPal, translating complex financial processes into clearer, more seamless user experiences.

Area Design Lead

We built shared knowledge of how money flows between Zettle and PayPal, translating complex financial processes into clearer, more seamless user experiences.

Area Design Lead

We built shared knowledge of how money flows between Zettle and PayPal, translating complex financial processes into clearer, more seamless user experiences.

AREA LEAD

EXPERIENCE LED

FINTECH

TRANSFORMATION

DESIGN STRATEGY

STAKEHOLDER MANAGEMENT

Senior User Experience Designer

I led the design of PayPal’s Business Debit Mastercard in San Jose, creating new functionality for multiple cardholders to make business spending more flexible and efficient.

Senior User Experience Designer

I led the design of PayPal’s Business Debit Mastercard in San Jose, creating new functionality for multiple cardholders to make business spending more flexible and efficient.

Senior User Experience Designer

I led the design of PayPal’s Business Debit Mastercard in San Jose, creating new functionality for multiple cardholders to make business spending more flexible and efficient.

FINTECH

PRODUCT DELIVERY

DISCOVERY

HANDS-ON

VISUAL DESIGN

PROTOTYPING

USABILITY

WEB

APP

Senior User Experience Designer

As part of Qliro’s checkout team, I helped design a next-generation checkout experience, simplifying payments for buyers and merchants and driving adoption among leading online stores.

Senior User Experience Designer

As part of Qliro’s checkout team, I helped design a next-generation checkout experience, simplifying payments for buyers and merchants and driving adoption among leading online stores.

Senior User Experience Designer

As part of Qliro’s checkout team, I helped design a next-generation checkout experience, simplifying payments for buyers and merchants and driving adoption among leading online stores.

FINTECH

PRODUCT DELIVERY

DISCOVERY

VISUAL DESIGN

HANDS-ON

IN-STORE

PROTOTYPING

VISION

DESIGN PRINCIPLES

WEB

APP

UX Strategist and Advisor

I supported Trustly in creating a design team that could both elevate existing products and shape future services, bringing in strategic design thinking and hands-on methods to boost adoption and efficiency.

UX Strategist and Advisor

I supported Trustly in creating a design team that could both elevate existing products and shape future services, bringing in strategic design thinking and hands-on methods to boost adoption and efficiency.

UX Strategist and Advisor

I supported Trustly in creating a design team that could both elevate existing products and shape future services, bringing in strategic design thinking and hands-on methods to boost adoption and efficiency.

FINTECH

DESIGN STRATEGY

DISCOVERY

PRODUCT LED

HANDS-ON

LEADERSHIP

TEAM BUILDING

PROTOTYPING

VISION

Experience Design Lead

I contributed to Readly’s vision of digital magazines by researching user journeys, identifying expectations and pain points, and co-creating solutions. This work helped define the future experience and guided improvements that support stronger adoption and retention.

Experience Design Lead

I contributed to Readly’s vision of digital magazines by researching user journeys, identifying expectations and pain points, and co-creating solutions. This work helped define the future experience and guided improvements that support stronger adoption and retention.

Experience Design Lead

I contributed to Readly’s vision of digital magazines by researching user journeys, identifying expectations and pain points, and co-creating solutions. This work helped define the future experience and guided improvements that support stronger adoption and retention.

DESIGN LEAD

DESIGN STRATEGY

RAPID GROWTH

DISCOVERY

PROTOTYPING

TEAM BUILDING

VISUAL DESIGN

HANDS-ON

EXPERIENCE VISION

APP

Senior Product Designer

At Klarna, I helped reimagine the in-store journey. By mapping challenges and refining interaction design, we created a more intuitive flow that reduced friction and enhanced the overall shopping experience for both customers and merchants.

Senior Product Designer

At Klarna, I helped reimagine the in-store journey. By mapping challenges and refining interaction design, we created a more intuitive flow that reduced friction and enhanced the overall shopping experience for both customers and merchants.

Senior Product Designer

At Klarna, I helped reimagine the in-store journey. By mapping challenges and refining interaction design, we created a more intuitive flow that reduced friction and enhanced the overall shopping experience for both customers and merchants.

FINTECH

DISCOVERY

PROTOTYPING

CONCEPT

VISUAL DESIGN

HANDS-ON

EXPERIENCE VISION

DESIGN EXCELLENCE

APP

Experience Design Lead

I helped develop Viafree’s sports initiative, designing an experience that delivered timely, relevant sports content in a narrative flow with fewer ads—resulting in higher engagement and longer streaming sessions.

Experience Design Lead

I helped develop Viafree’s sports initiative, designing an experience that delivered timely, relevant sports content in a narrative flow with fewer ads—resulting in higher engagement and longer streaming sessions.

Experience Design Lead

I helped develop Viafree’s sports initiative, designing an experience that delivered timely, relevant sports content in a narrative flow with fewer ads—resulting in higher engagement and longer streaming sessions.

LEAD DESIGNER

RESEARCH LED

PROTOTYPING

CONCEPT

DISCOVERY

VISUAL DESIGN

MULTIPLE PLATFORMS

PRODUCT DELIVERY

EXPERIENCE VISION

HANDS-ON

Senior User Experience Designer

At Aleris X, I led early design work alongside the founder to shape the foundations of Doktor24 and Platform24. Our mission was to build a patient-centered healthcare platform that made access to preventive and digital care more seamless, supporting a healthier world.

Senior User Experience Designer

At Aleris X, I led early design work alongside the founder to shape the foundations of Doktor24 and Platform24. Our mission was to build a patient-centered healthcare platform that made access to preventive and digital care more seamless, supporting a healthier world.

Senior User Experience Designer

At Aleris X, I led early design work alongside the founder to shape the foundations of Doktor24 and Platform24. Our mission was to build a patient-centered healthcare platform that made access to preventive and digital care more seamless, supporting a healthier world.

DESIGN STRATEGY

DISCOVERY

PROTOTYPING

CONCEPT

HANDS-ON

APP

STARTUP

EXPERIENCE VISION

PRODUCT DELIVERY

Senior Product Designer

I was responsible for the discovery phase of Spotify’s next content curation platform, working with the Product Programming team to design better tools for music editors. The improvements supported more efficient workflows and helped deliver a more engaging and personalized listening experience, driving higher user satisfaction and streaming growth.

Senior Product Designer

I was responsible for the discovery phase of Spotify’s next content curation platform, working with the Product Programming team to design better tools for music editors. The improvements supported more efficient workflows and helped deliver a more engaging and personalized listening experience, driving higher user satisfaction and streaming growth.

Senior Product Designer

I was responsible for the discovery phase of Spotify’s next content curation platform, working with the Product Programming team to design better tools for music editors. The improvements supported more efficient workflows and helped deliver a more engaging and personalized listening experience, driving higher user satisfaction and streaming growth.

DISCOVERY

PROTOTYPING

INTERNAL TOOL

CONCEPT

HANDS-ON

USER INTERVIEWS

DESIGN EXCELLENCE

EXPERIENCE LED

PRODUCT DELIVERY

How I can help

Find out if I’m the right fit for your needs.

How I can help

Find out if I’m the right fit for your needs.

How I can help

Find out if I’m the right fit for your needs.