Resume
Read more about my experience.
I'm Mikael.
Senior UX Consultant | Design Leadership
I help you define, design, and evolve digital products and services that genuinely improve people’s lives - and contribute to business growth.
Experiences people value.
With over 20 years of experience leading design across industries and markets, I help organisations use design as a strategic driver to create better experiences, products, effective teams, and measurable business outcomes.
Experiences
people value.
With over 20 years of experience leading design across industries and markets, I help organisations use design as a strategic driver to create better experiences, products, effective teams, and measurable business outcomes.
Experiences people value.
With over 20 years of experience leading design across industries and markets, I help organisations use design as a strategic driver to create better experiences, products, effective teams, and measurable business outcomes.
Work
I am a designer who uses design tools to effectively communicate ideas and desired outcomes to achieve a shared understanding. Collaboration is key to my work, and I am an active listener who works effectively with stakeholders from diverse disciplines to achieve the best possible outcome.
Work
I am a designer who uses design tools to effectively communicate ideas and desired outcomes to achieve a shared understanding. Collaboration is key to my work, and I am an active listener who works effectively with stakeholders from diverse disciplines to achieve the best possible outcome.
Work
I am a designer who uses design tools to effectively communicate ideas and desired outcomes to achieve a shared understanding. Collaboration is key to my work, and I am an active listener who works effectively with stakeholders from diverse disciplines to achieve the best possible outcome.
Strategy
I see design as a vital business tool that allows us to proactively and continually learn about our users' behavior, needs, and expectations. I strongly believe that when we becomes an expert on our users, it puts us in a better position to set a direction and follow our vision together, and achieving a strategic advantage.
Strategy
Design is a vital business tool that allows us to proactively and continually learn about our users' behavior, needs, and expectations. I strongly believe that when we becomes an expert on our users, it puts us in a better position to set a direction and follow our vision together, and achieving a strategic advantage.
Strategy
I see design as a vital business tool that allows us to proactively and continually learn about our users' behavior, needs, and expectations. I strongly believe that when we becomes an expert on our users, it puts us in a better position to set a direction and follow our vision together, and achieving a strategic advantage.
Leadership
In my experience, change come from aligned agendas and shaping the right conditions for people to grow. I am committed to helping others succeed by creating a collaborative work environment, cross functional, and empowering my peers to reach their full potential.
Leadership
In my experience, change come from aligned agendas and shaping the right conditions for people to grow. I am committed to helping others succeed by creating a collaborative work environment, cross functional, and empowering my peers to reach their full potential.
Leadership
In my experience, change come from aligned agendas and shaping the right conditions for people to grow. I am committed to helping others succeed by creating a collaborative work environment, cross functional, and empowering my peers to reach their full potential.
I’ve worked as a senior UX designer and in design leadership roles for:
I’ve been in various industries and domains.working with design.
Payments, invoicing, investing and saving services in top-tier fintechs.
Streaming solutions for music and VOD subscriptions.
Web and app checkouts and in-store payment services.
E-magazine, audio, and e-book offerings in the entertainment subscription domain.
Direct account-to-account (A2A) via open banking. Web and app banking services.
Complex internal tools and advanced management procedures.
I recently worked at PayPal to improve their invoicing product.
Senior UX Design Lead
Senior UX Design Lead
I led a design Pod focusing on improving experiences around PayPal's market-leading Invoicing platform and accounts payable services.
I led a design Pod focusing on improving experiences around PayPal's market-leading Invoicing platform and accounts payable services.
LEAD DESIGNER
DESIGN STRATEGY
EXPERIENCE VISION
STAKEHOLDER MANAGEMENT
HANDS-ON
PRODUCT DELIVERY
PROTOTYPING
DISCOVERY
VISUAL DESIGN
GEN AI
I believe in balancing strategic work with strong hands-on execution.
Director of Product Design
Led the product design team at Qapital. Accountable for creating and scaling a healthy and prosperous design environment with top-of-the-line designers and researchers.
Director of Product Design
Led the product design team at Qapital. Accountable for creating and scaling a healthy and prosperous design environment with top-of-the-line designers and researchers.
Director of Product Design
Led the product design team at Qapital. Accountable for creating and scaling a healthy and prosperous design environment with top-of-the-line designers and researchers.
LEADERSHIP
DESIGN STRATEGY
EXPERIENCE LED
FINTECH
STRATEGIC RESEARCH
EXPERIENCE VISION
STAFF
STAKEHOLDER MANAGEMENT
Area Design Lead
We were creating shared knowledge about how money flows between Zettle and PayPal and how that affects the user experience.
Area Design Lead
We were creating shared knowledge about how money flows between Zettle and PayPal and how that affects the user experience.
Area Design Lead
We were creating shared knowledge about how money flows between Zettle and PayPal and how that affects the user experience.
AREA LEAD
EXPERIENCE LED
FINTECH
TRANSFORMATION
DESIGN STRATEGY
STAKEHOLDER MANAGEMENT
Senior Product Designer
I led the design work with PayPal's Business Debit Mastercard in San Jose. One of our objectives was to develop new functionality to support multiple cardholders.
Senior Product Designer
I led the design work with PayPal's Business Debit Mastercard in San Jose. One of our objectives was to develop new functionality to support multiple cardholders.
Senior Product Designer
I led the design work with PayPal's Business Debit Mastercard in San Jose. One of our objectives was to develop new functionality to support multiple cardholders.
FINTECH
PRODUCT DELIVERY
DISCOVERY
HANDS-ON
VISUAL DESIGN
PROTOTYPING
USABILITY
WEB
NDA RESTRICTED
Senior UX Designer
I had the opportunity to work with the Qliro checkout team. Our team designed a new checkout experience for seamless shopping online and in-store. Today, the product is available at many leading online stores.
Senior UX Designer
I had the opportunity to work with the Qliro checkout team. Our team designed a new checkout experience for seamless shopping online and in-store. Today, the product is available at many leading online stores.
Senior UX Designer
I had the opportunity to work with the Qliro checkout team. Our team designed a new checkout experience for seamless shopping online and in-store. Today, the product is available at many leading online stores.
FINTECH
PRODUCT DELIVERY
DISCOVERY
VISUAL DESIGN
HANDS-ON
IN-STORE
PROTOTYPING
VISION
DESIGN PRINCIPLES
WEB
APP
UX Strategist and Advisor
While working as an advisor for Trustly, I helped build a new design team that focused on improving current products and services. My work involved infusing an experience mindset, as well as providing strategic and tactical tools to the organization.
UX Strategist and Advisor
While working as an advisor for Trustly, I helped build a new design team that focused on improving current products and services. My work involved infusing an experience mindset, as well as providing strategic and tactical tools to the organization.
UX Strategist and Advisor
While working as an advisor for Trustly, I helped build a new design team that focused on improving current products and services. My work involved infusing an experience mindset, as well as providing strategic and tactical tools to the organization.
FINTECH
DESIGN STRATEGY
DISCOVERY
PRODUCT LED
HANDS-ON
LEADERSHIP
TEAM BUILDING
PROTOTYPING
VISION
Experience Design Lead
We were working on designing the future of magazines in the digital landscape. Our process involved conducting in-depth research on user journeys and continuously refining new ideas to meet our customers' needs. This included identifying basic expectations and pain points, mapping out the current user experience, and defining our vision for the future experience.
Experience Design Lead
We were working on designing the future of magazines in the digital landscape. Our process involved conducting in-depth research on user journeys and continuously refining new ideas to meet our customers' needs. This included identifying basic expectations and pain points, mapping out the current user experience, and defining our vision for the future experience.
Experience Design Lead
We were working on designing the future of magazines in the digital landscape. Our process involved conducting in-depth research on user journeys and continuously refining new ideas to meet our customers' needs. This included identifying basic expectations and pain points, mapping out the current user experience, and defining our vision for the future experience.
DESIGN LEAD
DESIGN STRATEGY
RAPID GROWTH
DISCOVERY
PROTOTYPING
TEAM BUILDING
VISUAL DESIGN
HANDS-ON
EXPERIENCE VISION
APP
Senior Product Designer
At Klarna, I contributed to redesigning the existing in-store experience. We analyzed the current user experience to understand the challenges. We improved the interaction design, reduced pain points, optimized user flows, and minimized the steps required to complete an in-store purchase.
Senior Product Designer
At Klarna, I contributed to redesigning the existing in-store experience. We analyzed the current user experience to understand the challenges. We improved the interaction design, reduced pain points, optimized user flows, and minimized the steps required to complete an in-store purchase.
Senior Product Designer
At Klarna, I contributed to redesigning the existing in-store experience. We analyzed the current user experience to understand the challenges. We improved the interaction design, reduced pain points, optimized user flows, and minimized the steps required to complete an in-store purchase.
FINTECH
DISCOVERY
PROTOTYPING
CONCEPT
VISUAL DESIGN
HANDS-ON
EXPERIENCE VISION
DESIGN EXCELLENCE
APP
Experience Design Lead
I contributed to the development of Viafree's latest sports initiative. The goal was to engage sports enthusiasts with the most recent and relevant sports updates within an attractive narrative setup with fewer interruptions (advertisements).
Experience Design Lead
I contributed to the development of Viafree's latest sports initiative. The goal was to engage sports enthusiasts with the most recent and relevant sports updates within an attractive narrative setup with fewer interruptions (advertisements).
Experience Design Lead
I contributed to the development of Viafree's latest sports initiative. The goal was to engage sports enthusiasts with the most recent and relevant sports updates within an attractive narrative setup with fewer interruptions (advertisements).
LEAD DESIGNER
RESEARCH LED
PROTOTYPING
CONCEPT
DISCOVERY
VISUAL DESIGN
MULTIPLE PLATFORMS
PRODUCT DELIVERY
EXPERIENCE VISION
HANDS-ON
Senior UX Designer
Together with the founder of Aleris X, we created the initial concepts of a better and more human-focused healthcare app that later became Doktor24 and Platform24 - with a vision to create a healthier world by delivering preventive and accessible care services on patients' terms.
Senior UX Designer
Together with the founder of Aleris X, we created the initial concepts of a better and more human-focused healthcare app that later became Doktor24 and Platform24 - with a vision to create a healthier world by delivering preventive and accessible care services on patients' terms.
Senior UX Designer
Together with the founder of Aleris X, we created the initial concepts of a better and more human-focused healthcare app that later became Doktor24 and Platform24 - with a vision to create a healthier world by delivering preventive and accessible care services on patients' terms.
DESIGN STRATEGY
DISCOVERY
PROTOTYPING
CONCEPT
HANDS-ON
APP
STARTUP
EXPERIENCE VISION
PRODUCT DELIVERY
Senior Product Designer
Accountable for the discovery phase of the next version of the content curation platform. As a senior product designer, I joined the Product Programming team to improve the internal tools used by music editors to curate a better music experience.
Senior Product Designer
Accountable for the discovery phase of the next version of the content curation platform. As a senior product designer, I joined the Product Programming team to improve the internal tools used by music editors to curate a better music experience.
Senior Product Designer
Accountable for the discovery phase of the next version of the content curation platform. As a senior product designer, I joined the Product Programming team to improve the internal tools used by music editors to curate a better music experience.
DISCOVERY
PROTOTYPING
INTERNAL TOOL
CONCEPT
HANDS-ON
USER INTERVIEWS
DESIGN EXCELLENCE
EXPERIENCE LED
PRODUCT DELIVERY