DESIGN STRATEGY
DESIGN STRATEGY
DESIGN STRATEGY
The work to reaching
delightful experiences.
The end in mind.
By confidently answering these questions, we can better position ourselves and set a clear direction towards our end goal. This approach helps reduce risks, increase value to users, and unlock the full potential of a higher ROI.
ROADMAP
ROADMAP
ROADMAP
What is success, and what are our objectives?
What is success, and what are our objectives?
What is success, and what are our objectives?
Direction
Where are we going?
Direction
Where are we going?
Direction
Where are we going?
Roadmap
Now, next and later
Roadmap
Now, next and later
Roadmap
Now, next and later
Experience vision
A future success
Experience vision
A future success
Experience vision
A future success
VALUE
VALUE
VALUE
What is our value proposition to our users?
What is our value proposition to our users?
What is our value proposition to our users?
The people we help
Adding value
The people we help
Adding value
The people we help
Adding value
Problems we solve
Active user needs
Problems we solve
Active user needs
Problems we solve
Active user needs
New opportunities
Latent user needs
New opportunities
Latent user needs
New opportunities
Latent user needs
BUSINESS
BUSINESS
BUSINESS
How will it generate business value in return?
How will it generate business value in return?
How will it generate business value in return?
Reduce costs
Save money
Reduce costs
Save money
Reduce costs
Save money
Increase revenue
Willingness to pay
Increase revenue
Willingness to pay
Increase revenue
Willingness to pay
Shareholder value
Sustainability
Shareholder value
Sustainability
Shareholder value
Sustainability
BASELINE
BASELINE
BASELINE
What do we know about the current experience?
What do we know about the current experience?
What do we know about the current experience?
Complexity
Core experience
Complexity
Core experience
Complexity
Core experience
Value
Missed expectations
Value
Missed expectations
Value
Missed expectations
USER JOURNEY
USER JOURNEY
USER JOURNEY
Areas of frustration set the baseline.
Areas of frustration set the baseline.
Areas of frustration set the baseline.
Frustration
Missed expectations
Frustration
Missed expectations
Frustration
Missed expectations
UX OUTCOME
UX OUTCOME
UX OUTCOME
How will we improve users' lives if we do a great job?
How will we improve users' lives if we do a great job?
How will we improve users' lives if we do a great job?
Delightful
Exceed expecations
Delightful
Exceed expecations
Delightful
Exceed expecations
Frustration
Remove friction
Frustration
Remove friction
Frustration
Remove friction
PROBLEMS TO SOLVE
PROBLEMS TO SOLVE
PROBLEMS TO SOLVE
What prevents users from having the experience we aim for?
What prevents users from having the experience we aim for?
What prevents users from having the experience we aim for?
Complexity
Frustration
Complexity
Frustration
Complexity
Frustration
Underserved needs
Missed expectations
Underserved needs
Missed expectations
Underserved needs
Missed expectations
SOLUTIONS
SOLUTIONS
SOLUTIONS
What solution will help us to achieve the desired UX outcome?
What solution will help us to achieve the desired UX outcome?
What solution will help us to achieve the desired UX outcome?
Increased
User value
Increased
User value
Increased
User value
Solving
Active or latent needs
Solving
Active or latent needs
Solving
Active or latent needs
